Due to public health and safety concerns, Wild Flight Farms’ is no longer bringing its market stand, being shopped at by Owen, Aiden and mother Jenn Wilson in this July 2019 photo, to the All Organics Farmers’ Market at Uptown Askew’s on Wednesdays. Instead, Wild Flight offers an online option where people can shop in advance and pick up their purchased produce at the market. (File photo)

Customers of Salmon Arm organic farmers’ market embrace online alternative

Wild Flight Farm owner Hermann Bruns sees sales spike with internet orders

Taking Salmon Arm’s All Organic Farmers’ Market online has yielded unexpected results for organizer and Wild Flight Farm owner Hermann Bruns.

While the B.C. government has deemed farmers’ markets an essential service during the COVID-19 crisis, permitting them to continue under strict conditions, for public health and safety reasons the Bruns family opted to to transition to an online model, where people buy their goods in advance and then pick them up at the Salmon Arm market held 2:30 to 5 p.m. on Wednesdays in the Uptown Askew’s parking lot.

“It really redefines how to run a farmers market entirely,” said Bruns, explaining how, under normal conditions, farmers’ markets are a place where people gather, shop and socialize. To help deter that in support physical distancing guidelines, the Bruns are no longer setting up their market stand that would typically attract long lines of people seeking produce.

“We’re leaving the market stand at home and only setting up for order pickups. So that’s quite a major change for all of our customers,” said Bruns.

The transition has involved a “big learning curve” for Wild Flight Farms and its customers, said Bruns, but what’s been most interestin is how those customers have embraced the change.

“I thought, this is probably going to affect our sales; it’s all new and people will kind of not be willing to do it,” said Bruns. “And the opposite happened. Our sales were at least 50 per cent more than they were the previous year at the same time, and we were totally overwhelmed with orders.”

While other vendors continue to set up stands at the Wednesday market, they have also joined Wild Flight Farm in offering their products to purchase in advance through a Canadian-designed website called Local Line. Vendors on the All Organic Market page include Wild Flight Farm, Bastion Ranch, Inspired Breads, Crannog Ales, Enderberry Farm and Pure. Shoppers can load their virtual shopping cart with selections from one or each of the vendors, and then pay vendors individually when checking out.

Read more: Agriculture ministry invests $8 million to bolster organic sector

Read more: COVID-19: Dairy association wants Okanagan-Shuswap milk supply to flow smoothly

“We were really fortunate in that we had been using this order platform for a couple of years for some of our wholesale and restaurant customers, and just this January we decided to create a public catalogue of all our products that will be available to all of our market customers,” explained Bruns. “We were just getting that going and suddenly this happened, so we were just at the right place at the right time.”

The All Organic Farmers’ Market Page can be found at https://www.localline.ca/all-organic-market. For more information about Mara’s Wild Flight Farm, visit wildflightfarm.ca.

Like us on Facebook and follow us on Twitter


#Salmon ArmFarming

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Salmon Arm man reported missing by RCMP has been found unharmed

Ken Derkach apologizes for having caused anyone concern

Preparations for flooding in the Shuswap accelerate

A sandbagging machine and a crew to run it have been set up in Silver Creek.

Severe thunderstorm watch in effect for Okanagan, Shuswap

Environment Canada is forecasting strong wind gusts, large hail and heavy downpours in parts of the Interior

From mouldy attics to giant wasp nests, Shuswap home inspector shares surprising finds

Salmon Arm’s Brad Campbell assembling photo gallery of disturbing discoveries

WorkSafe BC conducted 70 inspections in the Okanagan amid B.C.’s reopening plan

WorkSafe BC has conducted 100 inspections at restaurants across the province since May 19

11 new COVID-19 cases in B.C. as top doc urges caution amid ‘encouraging’ low rates

Dr. Bonnie Henry also announced that two care home outbreaks would be declared over

District offers safety tips after cougar spotted near Lake Country school

The animal was seen on a walking trail near Peter Greer Elementary Saturday morning

Surrey mayor’s party under fire for ‘sickening’ tweet accusing northern B.C. RCMP of murder

Mayor Doug McCallum says tweet, Facebook post ‘sent out by unauthorized person’

Father’s Day Walk Run for prostate cancer will be virtual event this year throughout B.C.

The annual fundraiser for Prostate Cancer Foundation BC has brought in $2.5 million since 1999

Similkameen winery co-owned by Dr. Bonnie Henry

B.C.’s provincial health officer is part of the original ownership group of Clos du Soleil in Keremeos

Emergency crews rush youth to hospital after quadding accident in West Kelowna

West Kelowna Fire Rescue’s new off-road vehicle was used in the rescue

Shuswap History in Pictures: Floodwater food run

A young boy rows through Sicamous’ streets during the 1972 flood.

Dr. Bonnie Henry announces official ban on overnight kids’ camps this summer

New ban comes after talking with other provincial health officials across the country, Henry says

Senior man in hospital after unprovoked wolf attack near Prince Rupert

Conservation officers are on site looking for the wolf

Most Read