Netflix CEO Reed Hastings, left, poses with Ted Sarandos, chief content officer of Netflix, during a news conference in Seoul, South Korea. THE CANADIAN PRESS/Ahn Young-joon

Netflix CEO Reed Hastings, left, poses with Ted Sarandos, chief content officer of Netflix, during a news conference in Seoul, South Korea. THE CANADIAN PRESS/Ahn Young-joon

Netflix chooses Toronto for new Canadian corporate headquarters

The company had been eyeing Toronto and Vancouver since the streamer shoots several productions in both markets

Netflix has chosen Toronto as the spot for its previously announced Canadian corporate office.

A publicist for the California-based streaming giant told The Canadian Press Tuesday the company will post a content executive job for the new office in June.

Netflix said in February it planned to open an office in this country but was still figuring out the location.

It had been eyeing Toronto and Vancouver, since the streamer shoots several productions in both markets.

Toronto is also where Netflix set up a production hub two years ago when it leased studio spaces along the city’s waterfront.

A representative from the company said Toronto made sense for a variety of reasons, including a plethora of talent, partners and international festivals in the city.

The representative said Netflix hasn’t chosen an exact location and hopes to set up an interim office this summer before establishing a permanent shop, in accordance with COVID-19 health and safety guidelines.

Netflix adds it expects 10 to 15 employees will be based in Toronto. The first hiring priority is the content executive, who will work directly with creators on ideas and pitches for films and series.

Job postings for other Toronto positions will be announced on the careers section of its website.

Toronto Mayor John Tory said Netflix spends over $200 million a year shooting shows in the city.

“In very difficult times, this is the kind of news that gives people in this city, and gives the city as a whole, hope,” Tory told reporters Tuesday.

Toronto’s film and television production industry “is second to none anywhere in the world,” Tory said, and he believes the new Netflix location will “become the second-biggest office next to the head office.”

“They’re on notice that we’re going to grow this office and it’s going to be a powerhouse office before too long and really cement our position yet again with this company, and others who will follow, as the place in Canada to make film and television productions,” Tory said.

Netflix co-CEO and chief content officer Ted Sarandos said in an interview in February the move was “a big first step” toward content creation in Canada.

He said adding an office in Canada would allow Netflix executives to be closer to Canadian creators, so they could build relationships and field pitches.

“As we grow our business and presence all across Canada, we’re excited that Toronto will be our first local office,” Sarandos added Tuesday in a statement.

“We’re looking forward to opening our doors and building on the great work we’ve started with our creative partners to bring more Canadian artists and stories to the world.”

Netflix has 21 offices around the world, in cities including Amsterdam and Rome.

The company recently celebrated its 10-year anniversary in Canada and has seven million Canadian subscribers.

Sarandos said since 2017, Netflix has spent $2.5 billion on production in Canada, on titles including the Toronto-shot “The Umbrella Academy” and the Vancouver-filmed series “Firefly Lane,” which is currently their No. 1 show in the world.

Other Netflix programming shot in Canada includes “Virgin River” in British Columbia, “The Adam Project” in Vancouver and “Locke & Key” in Toronto.

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Movies & TV

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A woman wears a face mask and shield to curb the spread of COVID-19 while walking in North Vancouver, B.C., on Wednesday, January 6, 2021. THE CANADIAN PRESS/Darryl Dyck
57 new cases of COVID-19 in Interior Health region

Thirty people in the region are in hospital, 16 of whom are in intensive care

Citizens Patrol volunteers, from left, Deb McDonald, Denise Thompson and Paula Weir patrol the Mall at Piccadilly parking lot on Saturday, May 1, 2021 checking licence plates. (Martha Wickett-Salmon Arm Observer)
Salmon Arm Citizens Patrol volunteers save motorists a quick $100

Drivers in Salmon Arm receive reminders in parking lot rather than tickets

Grizzly bear. (File)
Malakwa man bitten by grizzly bear on dog walk

The man and dogs were not seriously injured

A hummingbird gives its wings a rare rest while feeding in a North Okanagan garden. (Karen Siemens/North Okanagan Naturalists Club)
Hummingbirds back for another Okanagan season

North America’s littlest birds return, and they’re hungry

(File photo)
Ex-Vernon man’s escorted-leave ‘beyond disappointing’: murder victim’s mother

Shane Ertmoed was convicted of first-degree murder in the 2000 death of 10-year-old Heather Thomas

Jose Marchand prepares Pfizer COVID-19 vaccination doses at a mobile clinic for members of First Nations and their partners, in Montreal, Friday, April 30, 2021. The National Advisory Committee on Immunization is coming under fire after contradicting the advice Canadians have been receiving for weeks to take the first vaccine against COVID-19 that they’re offered. THE CANADIAN PRESS/Ryan Remiorz
Trudeau says he is glad he got AstraZeneca, vaccines are only way out of pandemic

‘The most important thing is to get vaccinated with the first vaccine offered to you’

B.C.’s provincial health officer, Dr. Bonnie Henry. THE CANADIAN PRESS/Jonathan Hayward
Dip in COVID-19 cases with 572 newly announced in B.C.

No new deaths have been reported but hospitalized patients are up to 481, with 161 being treated in intensive care

(Kingfisher Boats photo)
In the market for a boat in the North Okanagan? Be prepared to wait

Vernon’s Kingfisher Boats is out of 2021 models, with many 2022 models already pre-sold

Solar panels on a parking garage at the University of B.C. will be used to separate water into oxygen and hydrogen, the latter captured to supply a vehicle filling station. (UBC video)
UBC parkade project to use solar energy for hydrogen vehicles

Demonstration project gets $5.6M in low-carbon fuel credits

FILE – A student arrives at school as teachers dressed in red participate in a solidarity march to raise awareness about cases of COVID-19 at Ecole Woodward Hill Elementary School, in Surrey, B.C., on Tuesday, February 23, 2021. THE CANADIAN PRESS/Darryl Dyck
B.C. ‘should be able to’ offer 1st dose of COVID vaccine to kids 12+ by end of June: Henry

Health Canada authorized the vaccine for younger teens this morning

A woman in the Harrison Mills area was attacked by a cougar on Tuesday, May 4. B.C. Conservation Officers killed two male cougars in the area; the attack was determined to be predatory in nature. (File photo)
2 cougars killed following attack on woman in Agassiz area

Attack victim remains in hospital in stable condition

A woman wears a face mask and shield to curb the spread of COVID-19 while walking in North Vancouver, B.C., on Wednesday, January 6, 2021. THE CANADIAN PRESS/Darryl Dyck
B.C. CDC updates info, acknowledging small respiratory droplets can spread COVID-19

Large droplets, not aerosols had been fixture of public health messaging for many months

George Ryga, considered by many as Canada’s most important English playwright lived in Summerland from 1963 until his death in 1987. He is the inspiration for the annual Ryga Arts Festival. (Contributed)
Summerland archive established for George Ryga

Renowned author wrote novels, poetry, stage plays and screen plays from Summerland home

Most Read