Donna Koch empowers women to stop holding back, and particularly stop being hard on themselves, as pictured at a 2020 Vernon Women in Business meeting. (Jennifer Smith - Morning Star)

North Okanagan coach empowering women to shed self-sabotage

After 31 years in the corporate world, she put her fears aside and is leading her best life

While others describe her as an eternal optimist, Donna Koch admits she wasn’t always so upbeat. In fact, she was very hard on herself — something she calls self-sabotage.

“It was how I showed up, I had this habitual habit to say sorry,” said Koch, who had a 31-year career in the corporate world before her latest venture as a solo-prenuer.

“Then this narrative would start: ‘what’s wrong with you? Why do you do that? You know better.’”

She fell prey to this self-sabotage over and over again before she learned exactly what it was doing. It was diminishing her power.

“Imagine you are sitting across the table from your closest, dearest friend and they are saying those things to themselves. What would you do? You’d flip it on its head, you’d turn it around.

“Why, as women, would we treat ourselves any less than the person that means the most to you.”

Working to become a life coach, Koch wants to create more awareness around this damaging self-sabotage and empower more women to lift themselves up.

“My purpose is to help women recognize what is holding them back,” 54-year-old Koch said.

It’s often fear, she said, that prompts a flight or fight response in us, and that inner voice warning: ‘oh no, you don’t want to do that.’

“We need to push ourselves beyond that comfort zone,” she said.

She quotes some wise words from Will Smith: “On the other side of our maximum terror are all of the greater things in life.”

Koch recently shared her story at a Vernon Women in Business meeting (before health regulations restricted gatherings). The group is full of not just business owners, but women working to better themselves in various fields — from Tai Chi instructors to financial planners.

Vernon Women in Business president Angie Loakimidou says Koch’s story falls in line with the key value of the group, which is open to all women.

“This group is more about networking, inspiring and empowering women from all sectors of business and life. Only by helping others rise, will we rise ourselves,” Loakimidou said.

Those looking to join VWIB can visit vwib.com or email president@vwib.com.

READ MORE: Speakers captivate Vernon Women in Business

READ MORE: Shooting star brings youthful energy to group


@VernonNews
jennifer@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Local Businesswomen entrepreneurswomen in business

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Salmon Arm Homes for Rent/Sale Etc. is a popular Facebook page used by those with places for rent and people in need of them. (Lachlan Labere-Salmon Arm Observer)
Carpenter building homes in Salmon Arm unable to find place to rent

Property manager says it’s easier to find work in Salmon Arm than a place to live

Salmon Arm City Hall is closing between noon and 2 p.m. effective April 12, 2021. (File photo)
Pandemic precautions change hours at Salmon Arm city hall

Public will still be able to access services online during two hours when facility closed

A syringe is loaded with COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
Interior Health announces 89 cases of COVID-19 in the region

Currently, there are 900 active cases in the region

The Red Pill Rapper performs to the crowd gathered for the Rally For Food Security at Blackburn Park on Saturday, April 10, 2021. (Kristal Burgess Photography)
The Red Pill Rapper performs to the crowd gathered for the Rally For Food Security at Blackburn Park on Saturday, April 10, 2021. (Kristal Burgess Photography)
Suspicion of ‘fake news media’ makes rally uncomfortable for Salmon Arm event photographer

More than 300 people counted at city park for ‘Rally For Food Security’

B.C. wineries are open for indoor tasting despite new provincial health regulations. Photo- 
50th Parallel Winery, Instagram.
Indoor wine tastings still allowed in B.C., not considered a ‘social gathering’

“Tasting is really just part of the retail experience. The analogy I use is you wouldn’t buy a pair of pants without trying them on.”

Burnaby MLA Raj Chouhan presides as Speaker of the B.C. legislature, which opened it spring session April 12 with a speech from the throne. THE CANADIAN PRESS
B.C. NDP promises more health care spending, business support in 2021 budget

John Horgan government to ‘carefully return to balanced budgets’

A five-storey, 60-unit building has been proposed for 8709 Jubilee Rd. E., Summerland. The proposal will be the subject of a public hearing on March 22. (Image by GTA Architecture)
Zoning, OCP amendments adopted for Summerland housing development

Council gives final readings for controversial five-storey, 60-unit housing development

A youth was arrested following a car crash on Wallace Street on Saturday, April 10. (Karl Yu/News Bulletin)
Onlookers laugh and jeer as B.C. teen beaten, then forced to strip and walk home

Police arrest older teen, call video shared on social media ‘disturbing’

A lady wears a sticker given out after receiving a COVID-19 vaccine at a clinic in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS
B.C.’s COVID-19 case count slows after last week’s peak

3,219 new cases since Friday, 18 additional deaths

North Cowichan councillor Tek Manhas did not violate the municipality’s code of conduct by posting a sexist meme on Facebook, council concludes. (File photo)
B.C. municipality to take no action against councillor who posted sexist meme

Tek Manhas’s meme doesn’t violate North Cowichan council’s code of conduct, municipality concludes

The former Summerland Asset Development Initiative building on Prairie Valley Road in Summerland was suggested as the site for a temporary transitional housing facility for the community. However, Summerland council has rejected this proposal. (John Arendt - Summerland Review)
Summerland council rejects transitional housing facility

Concerns raised about short timeline and condition of municipally-owned building

Shayla, an 8-pound black and grey Havanese, was stolen from outside a store on Banks Road on Saturday. (Contributed)
Stolen pup located, Kelowna RCMP confirms

Mounties said on April 12 that Shayla, the 8-pound, black and grey Havanese dog, has been located safe and sound

Penticton Vees continue their winning streak carrying a 5-0 win title as of Sunday night's hockey action. (Cherie Morgan/Cherie Morgan Photography)
Penticton Vees continue winning streak

Sunday night’s 6-1 win has them with five in a row since the start of the season

Most Read