Online classifieds streamline name

A Canadian-owned and based company should be strategic about how it presents itself, which is what has driven the vision

A Canadian-owned and based company should be strategic about how it presents itself, which is what has driven the vision behind the refreshed brand of Used.ca (formerly UsedEverywhere.com).

The new Used.ca is a natural evolution for the company. While the focus will continue to be on communities and neighbours reducing waste and saving money, the new single name will resonate across the country. The move streamlines Used.ca’s marketing efforts and communications with communities. The brand has gone from 84 distinct URLs to one. Not only is Used.ca easier to say, it’s also easier to spell, something that is critical in the online world.

“Used.ca on the surface seems like we’ve only trimmed 11 characters, but it creates opportunities, scalability, and a more recognizable name for Canadians,” says Lacey Sheardown, acting president and director of marketing for Used.ca. “While our outward branding has been UsedEverywhere.com since 2008, even our staff have shortened the name to Used on a day-to-day basis!”

Used.ca is Canada’s largest Canadian-owned online classifieds company and is part of Black Press Community News Media, which operates the Shuswap Market News.

The organization is headquartered in Victoria, BC, a city that is rich in both technology companies and entrepreneurs. This home base provides the perfect location for this Canadian-focused technology company to both learn from their peers and explore leading-edge innovation.

As an end goal, Used.ca helps its users save their money by both selling and buying used items, so that they can make their income stretch further. With more than two million unique visitors and 55 million page views per month, the family-friendly site is free from adult content, making it a safe place for brands to reach Canadians at a hyper-local level.

For more information, visit www.Used.ca.

 

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