Salmon Arm business organizations have united behind a campaign to promote a variety of community assets and offerings that are distinctly products of the Shuswap.
The Product of the Shuswap ad campaign is itself a product of the Salmon Arm Economic Development Society (SAEDS), the Salmon Arm Chamber of Commerce and Downtown Salmon Arm.
“In our vision, a product of the Shuswap could be a person or a project, it could be a service or a business, it could be a community asset or even a physical item that’s grown or manufactured here in the Shuswap,” said Salmon Arm economic development manager Lana Fitt. “This campaign could be used to market our agricultural products… innovation that’s occurring in our industrial park, our construction industry, tourism experiences or any other areas of our economy.”
The first phase of the campaign is designed to showcase local retailers working to meet supply gaps by expanding product lines.
“What we’re seeking to do in this campaign is highlight Salmon Arm businesses who are doing great things, and there are a number of them,” said Fitt. “The businesses and people are a product of the Shuswap and we’re proud to have them as part of our economy and want to recognize them as such, so this whole campaign is wrapped around this product of the Shuswap branding.”
Coun. Alan Harrison said he liked that the three organizations are behind the campaign, and that local businesses are working to “fill that gap.” He suggested retailers featured in the campaign may want to mention pricing.
“I know that many families are certainly looking for that,” commented Harrison.
In response, Fitt explained how, it’s not just about revenue, but also supporting residents in a tough situation.