Salute the Sockeye is to become part of the Canadian Tourism Commission’s Signature Experiences Collection.
Salmon Arm’s Podollan Inn and MJO Tours applied to have their visitor package included in the commission’s Signature Experiences Collection, and their package was accepted.
The collection is a marketing program with the goal of inspiring international travellers to book their next vacation in Canada. The collection, launched in 2011, showcases high-quality Canadian experiences from coast to coast.
“It’s very exciting to be part of an experience that has the potential to bring thousands of national and international travellers to Salmon Arm and the Shuswap. This will generate economic spinoffs for local businesses for years to come,” said Angel Agassiz, general manager of the Podollan.
The next opportunity for businesses to join the collection will be Nov. 15.