BC Liquor Stores is partnering with non-profit agencies throughout the province again this year in its annual Share-a-Bear program.
For $12.50, customers can choose one teddy bear to take home while its twin is donated to a local shelter, hospital or other worthwhile charity to brighten the holiday season for a child.
Staff from each store select charities to support in their respective communities and then distribute the teddy bears in time for the holidays.
The program, which runs every November and December, started 27 years ago and more than 625,000 teddy bears have been donated to B.C. non-profit organizations since its inception. Last year, more than 25,000 stuffed animals were given away.
This year’s design has a retro look - to coincide with the Liquor Distribution Branch’s 95th anniversary - to resemble 1920s-era teddy bears. The stuffed toys are available at all 198 BC Liquor Stores in the province.
The Share-a-Bear program demonstrates the Liquor Distribution Branch’s commitment to social responsibility and to being a good corporate citizen in the communities where it does business.