A model shows off the popular periodic table dress from The Smoking Lily boutique. (File contributed/The Smoking Lily)

Victoria shop sees spike in sales after Alberta medical officer wears periodic table dress

The Smoking Lily is doing well despite having to close up shop due to COVID-19 fears

A Victoria-based clothing shop has seen a spike in sales – despite closing last week due to COVID-19 concerns – after Alberta’s chief medical officer wore one of its dresses during a COVID-19 briefing.

Dr. Deena Hinshaw wore a grey periodic table dress on TV last week, an item which has been a top seller at Victoria’s The Smoking Lily Boutique for seven years.

The zero-waste, local clothing store is based out of its 1713 Government St. location in Victoria, with an additional retail location in Vancouver.

“She’s actually a longtime customer of ours, so she’s been wearing four or five of our pieces this week,” explained The Smoking Lily owner Trish Tacoma. “But the periodic table dress is the item where everyone is like ‘that’s the one.’”

Patrons have been sending screenshots all week, and the shop’s inbox has been “teeming” with requests for orders, since the dress was discontinued six months ago.

“We checked to see if it’s possible to make some more, and found enough material from our suppliers to make about 100 dresses,” Tacoma said. “We put 100 online, and as of 1 p.m. [on Tuesday] 85 per cent were sold.”

Tacoma says the printer, cutter and seamstress can all do their jobs in isolation from one another, but that means it will take a few weeks for the dresses to make their way to customers.

“It’ll take a little bit of time to make them, but people have been understanding, ” she said. “Besides, if you were planning on wearing the dress to an event anywhere, it’s probably been cancelled.”

For more information visit smokinglily.com.

– With files from the Canadian Press

nicole.crescenzi@vicnews.com

Like us on Facebook, send a Tweet to @NicoleCrescenzi
and follow us on Instagram

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Smoking Lily owner Trish Tacoma says her company’s inbox has been teeming since Deena Hinshaw was seen on TV wearing the charcoal grey half-sleeve dress emblazoned with the periodic table of elements on Tuesday, March 17. (Smoking Lily photo)

Comments are closed

Just Posted

Columbia Shuswap Regional District warns ‘dock hogs’ to follow time limits

Boats have been moored for days in some cases at public boat launch docks

Volunteers pull off late-night eagle rescue in Salmon Arm

Bird bound for a rehabilitation centre in Delta

Salmon Arm firefighters respond to nighttime garage blaze

Residential structure fire at Canoe property quickly extinguished

Shuswap River levels declining but remain ‘unseasonably high’

Users warned that some recreational activities common this time of year may not yet be safe

The pandemic is widening Canada’s workplace gender gap

Gender pay gap is incentivizing fathers to work while mothers watch children, a new B.C. study has found

Ex-Okanagan Mountie forfeits 20 days’ pay after sexual misconduct review

A former Vernon RCMP constable made sexual comments, grabbed genitals of male officer in two incidents 10 years ago

Security guard assaulted in Kamloops park thanks police, public for quick arrest

Glen Warner, 71, was attacked on July 2 by a man who was asked by Warner to not smoke

Portraits celebrating Syilx culture now on display at Kelowna International Airport

Sheldon Pierre Louis’ art will be on display at YLW from now until July 2021

After slow start, Summerland sees more tourism activity

Majority of visitors come from within British Columbia

EDITORIAL: Accommodating Okanagan fruit pickers

Campsite for agricultural workers to open in Summerland

Deer and moose die after being chased by dogs in South Okanagan

BC conservation officers are asking the public to control their pets

3 people dead in Prince George motel fire

Fire personnel believe the blaze was suspicious although investigation in early stages

Man found dead on Okanagan trail identified as Hollywood actor

GoFundMe campaign launched for man found dead at summit of Spion Kop

Most Read