B.C. hip hop artist signs with international label

Family, music and money — in that order. That’s the mantra of Rory MacLeod, aka NOX

Family, music and money — in that order.

That’s the mantra of Vernon hip hop recording artist Rory MacLeod, who raps under the moniker NOX. And it’s a formula that has paid off for the father of two, who recently signed with Bentley Records — an international record label with roots in New York City.

“I focus on being the best father I can be and leading by example, showing them that you can achieve things if you never give up,” MacLeod said of the lesson he hopes to impart on his seven and nine-year-old sons.

MacLeod has been laying down tracks since graduating production school in 2003, striving to carve his own musical path along the way.

“I just had a bunch of tracks I figured where at the level I wanted them to be,” MacLeod said. “It feels great. It feels like a good step. Things are falling into place.”

With hopes of gaining traction outside the ultra-competitive American market and instead focusing on Europe and Asia, MacLeod is stoked on signing with an international record.

“It allows me to reach out internationally and hopefully have it hit somewhere,” he said. “The songs are good. I think if people hear them, it will gain some traction.”

Drawing inspiration from a variety of influences, MacLeod’s lyric-heavy tracks are backed both by smooth hip hop beats — demonstrated on his Nov. 29 single Nobody but You feat. Freysh — and deep rap grooves, prevalent on his Oct. 5 single Fire It Up.

“My end goal is to create something unique,” MacLeod said. “If you be yourself 100 per cent, you’re guaranteed to have something unique.”

Produced by Mt. Pleasant, Fire It Up and Nobody but You are tracks MacLeod is excited about for their ability to showcase his hip hop flavour.

“When I set out to write a song, I try to keep it real so there’s something for everyone,” MacLeod said. “And I’ve always felt that somewhere inside there is a hit song.”

But collaborating with Atlanta-based artist Freysh on Nobody but You and working with Shane Bouthillier of Cold Driven fame at his studio in Armstrong on his way to crafting his masterpiece is half of the fun.

“(I love) just getting together with right-minded people and seeing what can happen,” MacLeod said. “I just love the whole creative process of basically knowing that when you start, you don’t know where it will end up.”

NOX’s third single, produced by Bouthillier, is slated to drop early 2018. And in the meantime, MacLeod plans on continuing to follow his family, then music, then money mantra.

“I like to keep it simple and focus on what’s important. Between being a dad and the studio, that’s where my time goes,” MacLeod said.

“It’s not a bad mix.”

NOX’s Nobody but You feat. Freysh and Fire It Up are both available on iTunes and Spotify. For information on upcoming hits, follow NOX on Facebook and Instagram.

RELATED: Group to wake Vernon up to new hip hop sounds


@VernonNews
entertainment@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Just Posted

Exploring the wild and unrestrained side of flamenco

Fin de Fiesta Flamenco troupe returns to Salmon Arm with Salvaje

Salmon Arm athletes hit the track in Cowichan 2018 BC Games

Results from day one with Thompson-Okanagan team are in

Taxi collides with parked dump truck in Salmon Arm

No word yet on the cause or if charges will be laid

Okanagan Wildfires: An evening update on wildfires and evacuations

A Saturday evening look at the major wildfires impacting the Okanagan and Similkameen.

Racers wanted for Shuswap soap box derby

Salmon Arm 10-year-old Brody Paton is making preparations for annual Friendship Day event

BC Games: Day 2 comes to an end

Hundreds of medals have been handed out at the 2018 BC Summer Games in the Cowichan Valley

Lettter: Columnist wrong about Mexico, England

America hater, Gwynne Dyer, misrepresents and obfuscates the facts in his last… Continue reading

Letter: Roads in Shuswap’s Blind Bay being neglected

Two weeks ago we went for a drive to Notch Hill Estates.… Continue reading

Letter: Unconvinced of benefits of proportional representation

BC citizens have a very important decision coming up this fall; to… Continue reading

Update: Mount Eneas wildfire holds at 1,374 hectares

Fire chief Dennis Craig said wind was blowing the fire away from homes

Invasive species can be a matter of perspective

Column: Great Outdoors/James Murray

Car thief nabbed by Mounties on wildfire duty

RCMP working wildfires deploy spike belt to nab alleged auto thief from Oliver.

From the Archives: Fish foiled despite fantastic fight

1908 – On June 30, the day the school closed for the… Continue reading

Most Read