Wishing general manager Daila Duford well on her future endeavours are Salmar Association board members Jim Downs, Gary Brooke, Chris Letham, Chelsea Kraft, Chris Papworth, president Brian Sansom, Patty Munro and Georgia McLeod, Bruce Killi. (Barb Brouwer photo)

Wishing general manager Daila Duford well on her future endeavours are Salmar Association board members Jim Downs, Gary Brooke, Chris Letham, Chelsea Kraft, Chris Papworth, president Brian Sansom, Patty Munro and Georgia McLeod, Bruce Killi. (Barb Brouwer photo)

Salmar manager draws curtain on career with Salmon Arm’s independent movie theatres

After 22 years, Daila Duford announces departure at association’s AGM

Barb Brouwer


The Salmar Association is financially sound but nevertheless facing a loss this year.

Longtime general manager Daila Duford has left her Salmar “family,” a job she said has been her life since then-manager Bruce Killick hired her when she was just 14.

Now 36, Duford began in the Salmar Classic concession and took over managing the theatre when she was 18. She left Salmon Arm to attend film school in 2002 but returned to the theatre whenever she could. She became general manager in 2010 and has been fully committed to her job, taking her then babies to work with her, making sure the Salmar kept up with technology, booking films, entering and winning competitions, managing staff and activities, and more.

“This is 100 per cent my life and what you have given me can never be repaid,” Duford told members of the board and attendees at the Nov. 28 AGM. “It really shaped my life to have learned from you.”

But Duford and her husband made the “difficult decision” for her to leave the Salmar in favour of an 8 a.m. to 4 p.m. job, with evenings and weekends free to spend with her family.

In her general manager’s report, Duford noted that attendance and revenue were down from the previous year: revenue by $37,000, primarily because there were fewer blockbuster movies last year, and a drop in attendance by eight per cent at the Salmar Grand and 17 per cent at the Salmar Classic.

Salmar’s top 10 movies between Oct. 1, 2018, and Sept. 30, 2019, in order from one to 10 were: Avengers Endgame, The Lion King, Spider-Man: Far From Home, Dr. Seuss’ The Grinch, Bohemian Rhapsody, Captain Marvel, A Star is Born, Toy Story 4, How to Train Your Dragon: Hidden World and Rocketman.

Despite the drop, 100,016 patrons attended the Salmar Grand and 8,779 went to the Salmar Classic.

The Classic is now being operated more as a community venue and was rented by several groups for film and live concerts during the past year. As films are no longer being shown nightly, operating costs have offset the loss. Salmar makes the space available to charitable organizations at reduced rental rates and welcomes more organizations to consider the Classic as a fundraising venue.

Duford said the Salmar is almost entirely waste-free at both theatres, with 98 per cent of material being either compostable or recyclable.

Notable events include the recent purchase of the first laser projector and enhanced Dolby 7.1 sound for one of the theatres in the Grand, with more improvements to come.

Read more: Salmar Theatres manager recognized for being inclusive employer

Read more: Salmar Classic expands availability for community use

Read more: Celebrating 70 years of cinema at the Salmar

Renovations to the Classic are complete and the outside of the Quonset hut, celebrating its 70th anniversary, is restored to its original colours.

In his report, Killick advised the Salmar Association handed out $48,000 in grants last fiscal year, including $25,000 to the City of Salmon Arm to help with the construction of the new picnic shelter at Blackburn Park.

“We saw in the paper that the city needed $25,000 so the next day we (the board) met and said ‘We have the money, so let’s do it,’” he said, reminding attendees that net proceeds are returned to the community.

Film fans can look forward to several great films for the whole family in the coming year: Frozen 2, Jumanji: The Next Level, Star Wars: The Rise of Skywalker, No Time to Die, Trolls World Tour, Black Widow, Wonder Woman 1984, Soul, Top Gun: Maverick and Jungle Cruise.


Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Toronto Public Health nurse Lalaine Agarin makes preparations at Toronto’s mass vaccination clinic, Jan. 17, 2021. THE CANADIAN PRESS/Frank Gunn
3 deaths, 234 new cases of COVID-19 in Interior Health over the weekend

One death connected to outbreak at Kamloops’ Royal Inland Hospital, where 20 patients and 28 staff have tested positive

Salmon Arm’s Halle Krawczyk gives a thumbs up following surgery on Jan. 22 in Pittsburgh, her second of three battling an extremely rare form of cancer that formed tumours on her two upper vertebrae and the clivus behind the nose. (Contributed)
‘Absolutely perfect:’ Salmon Arm girl’s surgeries for tumour exceed expectations

Halle Krawczyk doing well, mom credits hundreds of people praying for making the difference

Salmon Arm RCMP search a property in the 700 block of Grandview Bench Road in March 2019, assisting Edmonton police with an investigation that led to the arrest of a Salmon Arm man man who was charged in relation to an Edmonton bank robbery and a related explosions. (File photo)
Salmon Arm man accused in Edmonton bank explosions in court for weapon offences

Local provincial court appearances for charges including possessing weapon for dangerous purpose

From left, city workers Hugh Bennett, Chris Carr and Teneal Crossman secure the fountain they’ve just removed from McGuire Lake back in October 2020 before the ice moved in. (File photo)
Salmon Arm, CUPE local reach five-year deal with city staff, RCMP clerks

Agreement includes two per cent wage hike for each of five years in agreement

RCMP cruiser
Residents help RCMP track fleeing driver in North Shuswap

Police stop vehicle with spike belt, Chase man arrested

Crews with Discovery Channel film as an Aggressive Towing driver moves a Grumman S2F Tracker aircraft around a 90-degree turn from its compound and onto the road on Saturday, Jan. 23, 2021. It was the “most difficult” part of the move for the airplane, one organizer said. (Jenna Hauck/ Chilliwack Progress)
VIDEO: Vintage military plane gets towed from Chilliwack to Greater Victoria

Grumman CP-121 Tracker’s eventual home the British Columbia Aviation Museum on Vancouver Island

Heather Barker. (File)
Manslaughter charge laid in Vernon woman’s 2018 death

Shaun Ross Wiebe, 43, faces manslaughter and assault charges related to the death of Heather Barker

Zaudanawng “Jay-Dan” Maran in his Creston home. Hanging on the wall behind him is a logo of Kachin’s Manaw festival. Photo: Aaron Hemens
From Myanmar to Creston: The story of a refugee

In October 2007, Zaudanawng “Jay-Dan” Maran and his friends encountered a woman being sexually assaulted by two Myanmar soldiers.

Kamloops This Week.
48 COVID-19 cases and one death associated with outbreak at Kamloops hospital

One of the 20 patients infected has died, meanwhile 28 staff with COVID-19 are isolating at home

The City of Vernon is sending a letter to the provincial government to request that church be deemed an essential service amid the pandemic. (Brendan Shykora - Morning Star)
Vernon mayor scolded for revealing stance on making church essential

Coun. Scott Anderson calls Cummings’ actions ‘arrogant’

The scene of a serious crash on Highway 33 in Kelowna that killed one and severely injured two others on June 20, 2018. (File)
Driver found guilty of causing death, injury in 2018 Kelowna crash

Travis Ryan Hennessy will face sentencing at a later date

(Michael Rodriguez - Capital News staff)
Downtown stairwell fire suspicious, Kelowna RCMP say

Crews were called to Gotham Nightclub for a report of a stairwell fire

Rolling seven-day average of cases by B.C. health authority to Jan. 21. Fraser Health in purple, Vancouver Coastal red, Interior Health orange, Northern Health green and Vancouver Island blue. (B.C. Centre for Disease Control)
2nd COVID vaccine doses on hold as B.C. delivery delayed again

New COVID-19 cases slowing in Fraser Health region

Head Brewer Kody Rosentreter, owner Wes Greve and taproom manager Lisa Deleo celebrated North Basin Brewing’s grand opening Jan. 22 and 23, 2020. (Contributed)
Osoyoos’ first microbrewery celebrates grand opening

The brewery hopes to show that the Okanagan is more than just wine country

Most Read