Joel de Boer works behind the scenes at the Salmar Grand as Salmar Theatres’ new manager. He and administrator Jody Jones were recently hired by the Salmar Community Association, replacing former manager Daila Duford. (Lachlan Labere - Salmon Arm Observer)

Joel de Boer works behind the scenes at the Salmar Grand as Salmar Theatres’ new manager. He and administrator Jody Jones were recently hired by the Salmar Community Association, replacing former manager Daila Duford. (Lachlan Labere - Salmon Arm Observer)

Salmar Theatres welcome new managerial team

Joel de Boer and Jody Jones take on roles of manager, administrator for Salmon Arm cinemas

Barb Brouwer


A long managerial history and a love of movies have led Joel de Boer to the Salmar Theatre.

He joins administrator Jody Jones in managing the busy enterprise.

De Boer, who worked with the local Rona store for almost 20 years, helped out at the theatre in the past, standing in when then-manager Daila Duford and staff were at other events.

He is also president of the Salmon Arm Minor Hockey Association and coaches hockey, soccer and baseball.

Following his interview, de Boer worked a few shifts at the theatre to see if the job would be a good fit.

“I really enjoyed it and I love movies, and it goes hand-in-hand with that,” he said, noting one of the biggest draws to the position was the way Salmar gives back to the community.

“I am a very community oriented person and to be able to give back every day is a pretty exciting bonus.”

Chris Papworth, who with Chelsea Kraft is part of the Salmar Community Association’s human resources committee, says de Boer’s philosophy on giving back to the community is one of the things that attracted the board as well.

Read more: Salmar manager draws curtain on career with Salmon Arm’s independent movie theatres

Read more: Salmar Theatres manager recognized for being inclusive employer

Read more: Celebrating 70 years of cinema at the Salmar

Papworth says the final decision to hire de Boer was made by the entire board whose members believed he’d be a good fit for the Salmar.

“We’re excited for him, he’s a good manager with lots of skills and we’re really excited to have him on the team,” Papworth said, noting de Boer was highly recommended by Duford.

“As with all things, there’s a learning curve, but I think with Joel we’re in good hands.”

An enthusiastic Duford says de Boer and Jones will make an amazing team.

Born and raised in Salmon Arm, Jones has been with Salmar on and off for 15 years and has a strong background in office administration, Duford says, noting that Jones carried the full managerial load since she left on Dec. 1.

“So she’s taking care of a lot of that (administrative role),” said Duford, who felt leaving the Salmar in someone else’s hands was much like handing over a child for someone else to raise.

“It’s nice to have a team to work so well and support each other,” she added, explaining the theatre industry has undergone many changes, including a move from manual to digital operations.

“And communication has changed, you’re in constant communication all the time. Basically it’s a 24 hour job.”

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A man wearing a mask against coronavirus walks past an NHS advertisement about COVID-19 in London, Tuesday, Feb. 2, 2021. (AP Photo/Alastair Grant)
92 new COVID-19 cases, no new deaths: Interior Health

The region is reporting 92 cases after the weekend

Shuswap Youth Launch Team members Claire Waite, Abbigail Paetsch, Mikayla Wilkinson, Brynn Gowen and Caillie Hay-Vicars pause for a picture on the day of the Shuswap Youth Launch interactive event, Thursday, Feb. 25. (Contributed)
Shuswap Youth Launch team over the moon with success of interactive event

Salmon Arm youth team invited to apply for $100,000 grant

City council passed resolution in support of an expansion of the licence area at Salmon Arm’s Marionette Winery for the inclusion of a lounge area. (Marionette Winery/Facebook)
City opts out of public hearing for lounge addition at Salmon Arm winery

Marionette Winery expanding licence area to host small gatherings

Fundraising continues to support the Larch Hills Nordic Society’s campaign to install six kilometres of lighting at the popular Shuswap cross-country ski area. (Brad Calkins photo)
Phase 1 of light installation at Shuswap’s Larch Hills to begin this spring

Fundraising efforts continue to illuminate six kilometres of trails at cross-country ski area

Island Health chief medical officer Dr. Richard Stanwick receives a first dose of Pfizer vaccine, Dec. 22, 2020. (B.C. government)
COVID-19: B.C. seniors aged 90+ can start to sign up for vaccination on March 8

Long-term care residents protected by shots already given

Langley resident Carrie MacKay shared a video showing how stairs are a challenge after spending weeks in hospital battling COVID-19 (Special to Langley Advance Times)
VIDEO: Stairs a challenge for B.C. woman who chronicled COVID-19 battle

‘I can now walk for six (to) 10 minutes a day’

Pastafarian Gary Smith, pictured here dressed as a pirate, wanted to wear his tricorn (also pictured here) in his driver’s licence photo, arguing that the display was a religious observance. Photo: Facebook
B.C. Pastafarian loses Supreme Court fight to wear pirate hat in driver’s licence photo

Gary Smith of Grand Forks, put his case to the Supreme Court in Rossland in early February

A student from Dawson Creek is the winner of Tolko’s Orange Shirt Day design contest for 2021. (Tolko photo)
Tolko contest features northern winner

Student from Dawson Creek beats out entries Canadawide for Orange Shirt Day design contest win

Provincial health officer Dr. Bonnie Henry updates B.C.’s coronavirus situation, May 8, 2020. (B.C. government photo)
B.C.’s weekend COVID-19 cases: 532 Saturday, 508 Sunday, 438 Monday

Fraser Health still has most, eight more coronavirus deaths

The Vernon Public Art Gallery's new Regional Reach program which sends supplies and lessons to classes, has been a hit in the North Okanagan classrooms. (VPAG photo)
Travelling art kit a hit in North Okanagan schools

Art Gallery’s new Regional Reach program delivers art education to the classrooms

A kaleidescope of colours was captured over Lake Country Sunday, Feb. 28. (Wendey Innes-Shaw photo)
Colourful close to month with North Okanagan sunset

From all angles: Vernon and Lake Country photographers capture sunset Feb. 28

Vernon’s Noric House long-term care facility’s COVID-10 outbreak has been declared over by Interior Health. (Jennifer Smith - Morning Star)
COVID outbreak at Vernon’s Noric House declared over

10 deaths were linked to the outbreak at long-term care facility

(File photo)
UBCO introduces another reading break in November

The break only affects the Okanagan campus

An injured skier was helivaced from Apex Mountain Resort to Kelowna General Hospital Monday, March, 2021. (Linda Geggie / Facebook)
Injured skier helivaced from Apex Mountain Resort

The skier was taken to Kelowna General Hospital

Most Read