Third World brings reggae fusion infusion to Roots and Blues

Lifetime achievement award winners added to festival slate

By Barb Brouwer

Contributor

Music has the power to spark memories and change moods.

And if you’re feeling down, Jamaican reggae legends Third World banish the blues.

The group that will close the main stage on Saturday night of the 2019 Roots & Blues Festival, has been together for 45 years and hits like Now That We’ve Found Love and 96 Degrees In The Shade are reggae standards.

Read more: City’s nightlife plays to strengths of a tight-knit community

Read more: Ruthie Foster brings her musical mastery to Roots and Blues

“Bob Marley and a whole lot of other first generation reggae artists have gone; there’s not a lot of them around,” says artistic director Peter North. “Third World is still here and they also have a pop sensibility, with rhythm and blues mixed in.”

Not only is Third World one of the longest-lived Reggae bands of all time, they are one of Jamaica’s most consistently popular crossover acts among international audiences.

Mixing in elements of R&B, funk, pop, rock and, later on, dancehall and rap, Third World’s style has been described as “reggae-fusion.”

It is a natural fusion for the band members who grew up in Jamaica and were familiar with the roots of reggae and ska, but were able to hear the music of great R&B artists like Chuck Berry and Fats Domino .

“We took roots reggae music and put branches on top of it,” says Third World bassist Richard Daley on the band’s Facebook page.

Third World was originally formed in 1973 and made its live debut at Jamaica’s 1973 independence celebration in the same year. They played in and around the Kingston club scene and on the hotel scene island wide, making a name for themselves as one of the few fully self-contained bands around.

Ready to take their place on the bigger world stage, the band travelled to England In 1975. It was a move that landed them a deal with a label that sent them out as the opening act for Bob Marley & the Wailers on their 1975 Work Tour.

The group’s commercial breakthrough album, 1978’s Journey to Addis, which featured a funky, disco-flavoured reggae cover of the O’Jays’ Now That We’ve Found Love. The song hit the Top Ten on the American R&B charts in 1979, as well as the British pop Top Ten, and the LP climbed into the R&B Top 20.

With 10 Grammy nominations and catalogue of charted hits spanning four decades, Third World accolades include, the 1986 United Nations Peace Medal, 1992 and 1996 Jamaica Music Industry Awards for Best Show Band, New York City Ambassador Award in November 2009 at Brooklyn Academy of Music (“BAM”), 2011 Excellence in Music at the Atlanta Caribbean Festival, numerous awards and accolades from Martin’s International Reggae and World Music Awards.

Read more: Festival adds Celtic flair

Read more: Top blues talent joins festival roster

Third World joins an exceptional lineup that includes Jim Cuddy of Blue Rodeo, Valdy, The Harpoonist and the Axe Murderer, Ireland’s Dervish, arguably the hottest Celtic band in the world, Birds of Chicago, Sue Foley, Irish Mythen, Danny Michel, The Garafuna Collective, Mercy Funk, Tal National, Jack Semple, Tristan Le Govic, Early Spirit and so much more.

The 27th annual Roots & Blues Festival plays at the salmon Arm Fairgrounds from Aug. 15 to 18. For tickets and information on performers, camping and more, got to www.rootsandblues.ca.


@SalmonArm
newsroom@saobserver.net

Like us on Facebook and follow us on Twitter

Just Posted

Salmon Arm Seniors Resource Centre operations hindered by lack of space

Seniors support programs limited by lack of room at centre’s current location

Salmon Arm residents can send holiday cheer to children in developing countries

Operation Christmas Child collecting gift-filled shoeboxes at Centenoka Park Mall

Man and woman in their 60s identified by RCMP as bodies in Anglemont residence

Police investigation continues, say no suspects are being sought at this time

UPDATE: Power back on for much of the Shuswap

Outages due to downed wires and a transmission circuit failure

Salmon Arm’s Shoemaker Hill closed for winter

Snowfall prompts quick closure of steep and winding stretch of road

‘We love you, Alex!’: Trebek gets choked up by ‘Jeopardy!’ contestant’s answer

The emotional moment came in Monday’s episode when Trebek read Dhruv Gaur’s final answer

Birthday boy: Pettersson nets 2 as Canucks beat Predators

Vancouver ends four-game winless skid with 5-3 victory over Nashville

‘Homes not shelters’: Those living on Kelowna streets rally for rights

On Tuesday, Leon Avenue residents came together to demand change

North Okanagan councillor pitches homeless camp at city hall

805 bylaw calls in 10 months were for inappropriately set-up camps

Vernon car fire deemed suspicious

SUV found fully engulfed with nobody around at 4 a.m. Tuesday on Commonage Road

Judge rejects Terrace man’s claim that someone else downloaded child porn on his phone

Marcus John Paquette argued that other people had used his phone, including his ex-wife

Police surround Peachland neighbourhood

The incident in Peachland is now over

Penticton arts, culture and sports programs get boost of over $500,000 thanks to provincial grant

The B.C. Community Gaming Grants program will be distributing $505,900 to 18 local groups

Okanagan school districts reach agreement with CUPE Local 523

The union represents members who provide a variety of services to support students

Most Read