Inspired Style with Joan Classen and Katie Cooke

Mother-daughter co-owners of Refresh Clothing discuss their fashion and life favourites

  • Sep. 30, 2019 7:30 a.m.

– Story by Katherine Suna Photography by Izabel Kazenbroot-Guppy

Sophisticated yet fun is the vibe at Katie Cooke and Joan Classen’s store, Refresh Clothing, in Parksville.

Greeting me with beaming smiles, Joan wears a classy shirt dress, beautifully accessorized with jewellery, and Katie keeps it casual in her favourite distressed Silver jeans, black tee and heels. This mother-daughter duo quickly learned the ins-and outs of owning a retail business, and combined their strengths and knowledge to give their customers a memorable experience.

“We want them to feel good in their clothes when getting dressed in the morning, regardless of which trends come and go,” explains Joan.

The two agree that their styles are very different, and this can be seen in the brands they carry in their store. They take pride in knowing that Refresh Clothing is a three-generations-style store, meaning all ages can shop there and find something among the 25-plus brands.

“Clients always want what mom’s wearing that day. She’s always offering to take her outfits off for clients to try on,” laughs Katie. “I’m definitely more casual, so our customers will always be able to gravitate and relate to someone working in the store.”

Both Katie and Joan love family time when they’re not at work. Katie can typically be found outdoors with her husband and two little boys.

“We love going to Parksville Beach, and my son, Eli, loves visiting the marble statues in Coombs, so we go there a lot,” explains Katie.

Joan loves to stay active with yoga, swimming and hosting family dinners.

“I swim and do yoga every morning, and I’ve started reading books again after an eight-year break. My favourites are mystery books. I also love swimming and live near a community pool, so I go there a lot too,” says Joan.

My visit ends while perusing their classic staples like Lisette blazers, and laughing about how most experiences in life can be referenced by a TV episode of Friends.

Without a doubt, Joan and Katie love to have fun, and love sharing their passion for style with their customers.

JOAN:

Fashion & Beauty

Go-to Outfit: A dress and denim jacket.

All-time favourite piece: “A Joseph Ribkoff dress that had a print of what looked like Audrey Hepburn on the front.”

Currently Coveting: Distressed denim.

Favourite pair of shoes: A metallic-coloured Michael Kors sandal.

Favourite day bag: Michael Kors.

Favourite jewellery piece or designer: Hillberg & Berk.

Fashion Obsession: Bracelets. “I love to layer them.”

Accessory you spend the most money on: Sunglasses.

Top 3 items always found in your purse: Lipstick, sunglasses and sunscreen.

Necessary indulgence: Pedicures.

Moisturizer: Beautycounter Rejuvenating Day Cream.

Scent: Miracle by Lancome.

Must-have hair product: L’ANZA Hair Oil.

Beauty secret: A good eye cream.

Favourite lip product: M.A.C. Lipglass.

Hair Salon: Sherry Leifer Hair Design.

Favourite makeup-brand: M.A.C.

Life

Favourite local restaurant or Cafe: The Final Approach.

Favourite Cocktail/Wine: Kim Crawford Sauvignon Blanc.

Album on current rotation: “I love anything by Passenger.”

Favourite Flower: Lily.

Favourite city to visit: Vancouver.

Favourite Hotel: Sheraton Wall.

Favourite App: Instagram.

Favourite place in the whole world: The beach.

Favourite thing to do on your free time or day off: Read a book.

What’s your dream vacation: Italy.

Favourite workout routine: Swimming.

Favourite thing to do on a self-care day: A facial.

Coffee table Book: Bob Dylan The Drawn Blank Series.

Book currently reading: The Burial Hour by Jeffery Deaver.

Favourite book of all time: The Last Stand by Stephen King.

KATIE:

Fashion & Beauty

Go-to Outfit: Distressed jeans, a tucked in tee and a high heels.

All-time favourite piece: A Lisette blazer that can be dressed up or dressed down.

Currently Coveting: Mavi Boyfriend denim jacket.

Favourite pair of shoes: A nude-coloured Bueno shoe that goes with almost any outfit.

Favourite Daybag: Vince Camuto.

Fashion Obsession: Scarves. “They add depth to any outfit.”

Accessory you spend the most money on: Shoes.

Top 3 items always found in your purse: Lipstick, sunglasses, snacks for the kids.

Necessary indulgence: Quality skin care.

Moisturizer: Beautycounter Countermatch Lotion.

Scent: NEST Indigo.

Must-have hair product: L’ANZA Beach Spray.

Beauty secret: Vitamin C Face Oil.

Favourite lip product: M.A.C. lipstick.

Hair Salon: Sherry Leifer Hair Design.

Favourite makeup brand: Tarte.

LIFE

Favourite local restaurant or cafe: Brazen Poppy Bakery.

Favourite Cocktail/Wine: Kim Crawford Sauvignon Blanc.

Album on current rotation: Ed Sheeran No. 6 Collaborations.

Favourite Flower: Blue roses.

Favourite city to visit: Vancouver.

Favourite Hotel: Sheraton Wall.

Favourite App: Instagram.

Favourite place in the whole world: Englishman River Falls.

Favourite thing to do on your free time or day off: “Go to the beach with my kids.”

Favourite workout routine: Early morning Kickboxing at Cascadia Martial Arts.

Favourite thing to do on a self care day: “A slow morning with an extra cup of coffee.”

What do you read Online for style: Instagram.

Story courtesy of Boulevard Magazine, a Black Press Media publication

Like Boulevard Magazine on Facebook and follow them on Instagram

 

Just Posted

User fees in Sunnybrae, Sorrento and six more water systems going up

Increases attributed to added regulatory requirements for water treatment

Registration underway for Reino Keski-Salmi Loppet at Shuswap’s Larch Hills

Annual cross-country ski race has raised more than $400,000 for Heart and Stroke Foundation

Shuswap Dance Center shows celebrate the season

Junior and senior dancers rehearsing for weekend of performances

Donkey refuge wins big at Shuswap Women Who Wine event

More than $4,000 awarded to Turtle Valley Donkey Refuge for education project

Dancing with the Shuswap Stars raises $50,000 for hospice

Search underway for dancers to compete is next year’s event

B.C. woman charged in connection to stolen vehicle smash-up in Kamloops

Kersten Ina Peters was arrested in the Fraser Valley on Friday, Dec. 6

VIDEO: Harbour Air makes history with first electric aircraft test flight

Successful flight marks first of its kind in the world

Salmonella outbreak in Canada linked to rodents and snakes

92 cases of salmonella across six provinces, including B.C.

Meng Wanzhou wins right to more documents involving arrest at Vancouver airport

Defence lawyers allege the Huawei executive was unlawfully detained, searched and interrogated

Shuswap history in pictures: SPCA bake sale at Cedarvale Mall

SPCA volunteer Frances Jackson helps Delta Franklin (wearing the cowboy hat) as… Continue reading

RCMP traffic services moves to Falkland to slow speeders

Falkland detachment to serve as new HQ for RCMP’s North Okanagan Traffic Services

Truck with body inside found at bottom of lake near Kootenay ferry

Investigators believe no foul play is expected but are unsure how the vehicle ended up in the Arrow Lakes

In photos: Santa Claus comes to town

Images the Chase Country Christmas Parade

Most Read