Members of the public, including players from the SilverBacks hockey team and Mayor Nancy Cooper, far right, help launch the Jam the GM book campaign, sponsored by Literacy Alliance of the Shuswap, on Friday at Salmon Arm GM. The challenge is for the community to fill the truck with gently used children’s books to help support literacy programs in the North Okanagan-Shuswap. During Family Literacy Week, Jan. 21 to 27, a GM truck will also be parked in the Mall at Piccadilly near the library for donations.