Ed Geric of Mike Geric Construction. Photo by Lia Crowe

Life and style interview with Ed Geric

A passion for family, community and development projects

  • Jan. 13, 2021 7:30 a.m.

– Words and photography by Lia Crowe

I catch up with Ed at the Tresah Presentation Centre in Mayfair Mall to chat life, style and a few things in between. I am met with a charismatic, well-put-together man, who is excited to tell me about his current project, the Tresah condo development, set to come to life across the street from Mayfair Mall.

With a background working a chartered accountant and CPA, Ed joined the family business (Mike Geric Construction Ltd.) full time in 1995, took control in 2002 and changed the direction of the company from focussing on single-family homes to multifamily residential projects.

“I’ve always had a passion for development. I love all the aspects of it, to the extent that I do not consider it work—it is me and what I do,” says Ed, when asked what fires him up about his work. “It is the initial creativity of seeing the potential of a piece of property. How does it blend in with the neighbourhood? Dealing with the architects and communicating my vision. I am convinced the future of development is multi-generational, and how can I make that happen in every development I do?”

As a single father of four “amazing” kids, Ed says outside of work he’s passionate about family and community.

“On weekends I like to wash my car and weed the garden. I love giving back to the community, and I’m the owner of the Saanich Predators junior hockey team.”

Asked what’s the best life lesson he’s learned in the last five years, Ed says, “Always try your best. Focus on what you are best at. Take lots of pictures every day.”

When it comes to style, Ed’s personal aesthetic can best be described as classy with an edge. To him, good style is “classic straight lines that last through all trends.”

Ed is excited about Victoria’s growth potential in the next 25 years: “I don’t think we all realize that Victoria and Vancouver Island are just being discovered. The growth will be amazing and I am passionate about how we all work together to make it happen. Let’s embrace the growth. You can do it all in Victoria, that’s what I love.”

He jokes that “even though I mostly work, I hear there is a good lifestyle balance in Victoria.”

Asked what adopted daily practice has led to his success, he says, “I get up very early every day and commit those first two hours to myself. It’s time to think, plan, meditate and exercise. I get to work early (remember, it’s not work to me), visit job sites before they open and work harder than anyone else.”

Clothes/Grooming

Uniform: Tailored suit by day and night, collared button shirt, usually no tie.

Favourite denim, brand and cut: Paige slim-fit jeans.

Current go-to clothing item: Dark, midnight-black tailored suit.

Favourite pair of shoes: Prada lace-up boots.

Best new purchase: Canada Goose Black Label bomber jacket.

Favourite day-bag: Louis Vuitton, Porte-Documents Business.

Accessory you spend the most money on: Belts and watches.

Favourite work tool: Framing hammer.

Sunglasses: Gucci.

Scent: Acqua Di Gio by Giorgio Armani.

Necessary indulgence: Really good red wine.

Favourite skincare product: Ones that make me look younger.

Style Inspirations & Life

Style Icon: James Bond.

Favourite artist: Zoë Pawlak from Vancouver, BC.

Piece of art: Vessels by Zoë Pawlak.

Favourite fashion designer or brand: Gucci and Tom Ford.

Era of time that inspires your style: ‘50s.

Film or TV show that inspires your style or that you just love the style of: Harvey Specter from Suits.

Favourite local restaurant: Fireside Grill, Fonbo and Med Grill.

Favourite cocktail or wine: Manhattan made with bourbon and light on the bitters; for wine, Screaming Eagle Cab Sauv 2002/2012.

Book currently reading: Anything by Grisham.

Favourite city to visit: Vancouver and Montreal.

Favourite hotel: Right now, Hotel Anywhere.

Favourite app: Skip the Dishes.

Favourite place in the whole world: North Kaanapali Beach.

ConstructionFashionFashion and Style

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Salmon Arm Mayor Alan Harrison is comfortable waiting his turn to be vaccinated for COVID-19, as per the B.C. government’s updated vaccination timeline released on Friday, Jan. 22, 2021. (File photo)
Province’s vaccine timeline a shot of hope for Salmon Arm mayor

Mayor Alan Harrison sees majority of residents taking precautions against COVID-19

Adams Lake Kukpi7 (Chief) Cliff Arnouse (pictured), Neskonlith Kukpi7 Judy Wilson and Little Shuswap Lake Kukpi7 Oliver Arnouse released a joint notice regarding confirmed cases of COVID-19 in their respective communities. (File photo)
Secwepemc First Nation bands responding to COVID-19 cases in their communities

Adams Lake, Neskonlith and Little Shuswap Lake band chiefs release joint notice

The CSRD will be hosting online budget consultations and their board meetings will also be streamed online for the foreseeable future. (CSRD Image)
Columbia Shuswap Regional District budget and board meetings will be held online

A first draft of the budget is available on the regional district’s website

Canadian poet Wali Shah, former NHL’er Corey Hirsch, author, activist and empowerment coach Ashley Bendiksen, and successful Salmon Arm entrepreneur Missy MacKintosh are among the guest speakers participating in the Shuswap Youth Launch event on Thursday, Feb. 25. (Shuswap Youth Launch image)
Shuswap youth excited to launch inspiring virtual event

Corey Hirsch, Wali Shah, Missy MacKintosh among guest speakers

(Pixabay photo)
Black Press Weekly Roundup: Top headlines of the week

In case you missed it, here’s what made waves throughout the week

Chief Public Health Officer Theresa Tam speaks during a daily briefing in Ottawa. (THE CANADIAN PRESS/Adrian Wyld)
31 cases of COVID-19 variants detected in Canada: Health officials

Dr. Theresa Tam made announces 13 more variant COVID-19 cases in Canada

Administrative headquarters for the Regional District of Central Okanagan in Kelowna. (File photo)
Tempers fly over a pricey picnic shelter in the North Westside

Lack of detail on $121,000 shelter expenditure further incites self-govenance wishes

Big White Village on Dec. 16. (Big White photo)
11 more COVID-19 cases linked to Big White cluster

Interior Health provided an update on the cluster on Friday

Royal Inland Hospital in Kamloops. (Dave Eagles/Kamloops This Week file photo)
COVID-19 outbreak declared at Kamloops’ Royal Inland Hospital surgical unit

Despite 6 South being a surgical unit, RIH said surgeries are continuing at the hospital

Daily COVID-19 cases reported to each B.C. health region, to Jan. 20, 2021. Island Health in blue, Northern Health green, Interior Health orange, Vancouver Coastal in red and Fraser Health in purple. (B.C. Centre for Disease Control)
B.C.’s COVID-19 infection rate stays stable with 508 cases Friday

Vaccine delivered to more than 110,000 high-risk people

(Phil McLachlan - Capital News)
‘It’s incredibly upsetting’: Kelowna health care worker demands WestJet ticket refund

Kelowna woman has been waiting almost a year for a refund on her Kelowna to Edmonton flight

After a Vernon resident tried to domesticate a pair of gopher snakes, BC Conservation Service reminded that it is against the law to keep wild animals in one’s possession. (Yuval Levy/Unsplash)
Wild gopher snakes aren’t pets: Vernon conservation officer

After resident kept two gopher snakes in his home, conservation reminds it’s illegal to domesticate wildlife

The District of Saanich’s communications team decided to take part in a viral trend on Thursday and photoshopped U.S. Senator Bernie Sanders into a staff meeting photo. (District of Saanich/Twitter)
Bernie Sanders makes guest appearance municipal staff meeting in B.C.

Vancouver Island firefighters jump on viral trend of photoshopped U.S. senator

Most Read