Lineup out of this world

General manager Daila Duford says the Salmar is proud to be a part of the Salmon Arm community and looks forward to sharing the holidays

  • Dec. 16, 2015 5:00 p.m.

Exciting plans are a-foot at the Salmar association.

General manager Daila Duford says the Salmar is proud to be a part of the Salmon Arm community and looks forward to sharing the holidays with everyone as they go to the movies with friends and family.

“This Christmas we are even more excited than usual,” Duford says of the “amazing movie lineup. “And it all kicks off Dec. 17 with the highly anticipated Star Wars: The Force Awakens.

Duford says the Salmar’s purpose is, and has always been, to make a difference by giving back to our town and, over the coming weeks, organizers are planning on doing that in an even bigger way than usual.

“We are dubbing Dec. 17 to Jan. 14 our Force for CommUNITY month,” she says. “During those weeks, the Salmar will donate 10 per cent of every popcorn sold to the food banks in Salmon Arm.”

Every time someone buys snacks for their movie they will receive an entry form to win amazing prizes.

“We have incredible Star Wars prizes that include a life-sized cardboard cutout of Boba Fett, an autographed picture of Billie Dee Williams as Lando Calrissian and tons of other great Star Wars items,” she says. “And if you’re not a die hard Star Wars fan, we have amazing prizes for you too, including a three-month pass to the Salmar.”

If you’ve really got your heart set on a prize, you can earn more entries in the draws by taking non-perishable food items to help the Salmar fill up their R2-D2 donation bin.

Patrons will receive an entry form for each food item they donate, and if they donate a full bag of items (six items minimum), they will get to draw for a random prize that includes free movie tickets, free concession items and other great prizes.

“We can’t wait to share Christmas with our wonderful community and we look forward to another fantastic New Year,” says Duford.


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