How should Ian Gray celebrate his 50th birthday? By giving someone $50,000, of course!

Considering a new vehicle? Ian Gray GM has 50,000 reasons you should come see them!

Dealership aims to give someone the prize of a lifetime

Ian Gray knows how to celebrate his 50th birthday: By giving someone else $50,000!

The owner of the Salmon Arm GM dealership recently turned 50 and wanted to do something big to celebrate. Locals will remember the 25-per-cent-off sale Gray hosted to mark both his 25th wedding anniversary and 25 years in the auto industry, so he needed a new idea.

“I figure everybody can use cash,” Gray says with a laugh.

If the dealership sells 50 new vehicles in the month of June, they’ll give away $50,000 in a random draw, Gray says, noting the contest is fully insured for full transparency. No purchase is required to enter. All who purchase new or used vehicle will be automatically entered, or stop by the dealership to put your name in the draw.

And even if the team doesn’t sell the full 50, someone will still walk away with a cool $5,000. Gray knows it’s a big initiative – their top month to date has been 38 vehicles sold – but his sales team are motivated and have access to the full inventory of the Bannister Auto Group – about 1,500 vehicles in all.

“We just thought this would be a really cool thing for my 50th, to try to set a record,” he says. “We’re going to be super disappointed if we don’t hit 50 – we’d rather send someone home with $50,000 than $5,000!”

To qualify, vehicles must paid for and delivered – no pre-ordering for delivery a month or two later.

A commitment to community

Gray’s birthday celebration is part of a long-standing commitment to community. When Gray’s family was looking to move to BC from Manitoba, they specifically chose Salmon Arm for its community feel and quality of life.

“We got to look at where we could live, and we picked Salmon Arm,” he reflects.

As they settled in, it was important to start giving back.

“It’s really the community that drives me. We’ve done a lot of other community-focused events, like the Barge on the Lake, the annual car show and movies in the park for the SPCA, but never something like this,” Gray says, noting they’ve donated more than $70,000 to the groups, teams and organizations over the last few years. “The more you give, the more you get back.”

Visit Ian Gray’s Salmon Arm GM before June 30 for your opportunity to drive home with a new vehicle … and maybe $50,000!

“It’s going to be a whole lot of fun!”

Comments are closed

Just Posted

In Photos: CP Rail Holiday Train lights up Sicamous

The stop on the train’s Canada-wide journey came with a $5,500 donation to local food bank.

Update: Collision cleared on Highway 97B south of Salmon Arm

The crash took place at the highway’s intersection with Deep Creek Road.

Chances Gaming Centre evacuated due to ‘security issue’

Patrons were evacuated at approximately 8:45 p.m.

Salmon Arm pharmacies continue to experience flu vaccine shortage

One pharmacy has privately sourced vaccine in stock, available for purchase

VIDEO: Success of wildlife corridors in Banff National Park has advocates wanting more

Demand for more highway protection escalated after seven elk were killed by a semi-trailer near Canmore

Column: Kid’s growing up fast on Old Town Road

In Plain View by Lachlan Labere

B.C. VIEWS: Hunger does not end with the season

Despite innovations in food distribution, the need is still there in B.C. communities

Kelowna RCMP officer allegedly sexts assault victim

RCMP confirm investigation but hold back details

Legendary primatologist coming to Okanagan

Dame Jane Goodall, founder of the Jane Goodall Institute, will present in Vernon Tuesday, March 24

Old Christmas card has ties to Summerland agriculture

Card was sent by former director of Summerland Research Station

Sharks beat Canucks 4-2 to snap 6-game skid

Vancouver visits Vegas on Sunday

Fans sing Canadian anthem after sound system breaks at BMW IBSF World Cup

The Canadians in attendance made sure their team and flag were honoured on the podium

Frosty will have to pay rent to stay on Okanagan sidewalk next Christmas

Vernon Teach and Learn allowed to keep Frosty up, but will need a permit come January 1

Most Read