Dax Ross holds a slice of pizza that he made in his new pizza parlour, Pizzamoreh, in West Kelowna. - Contributed

20-year-old Okanagan entrepreneur opens his own pizza parlour

Dax Ross opened Pizzamoreh Artisan Pizza Saturday on National Pizza Day

Dax Ross opened Pizzamoreh Artisan Pizza in West Kelowna on National Pizza Day and he’s looking forward to celebrating many more in the future.

“My mom is a chef and I’ve grown up with her cooking food, and I always loved food and I just love pizza,” said the 20 year old, adding taking over the business was a good opportunity.

Pizzamoreh is housed at his mom’s old cafe, Patricia Guest’s L’Oven, and features a wood-fired pizza oven and two-foot long slices of pizza.

When Ross was seven-years-old, he sold fruit and chips along the beach. Thast is where he started thinking about being an entrepreneur.

That, and he enjoys pizza.

“It’s just been something that I’ve enjoyed making and seeing people eat with my mom’s previous restaurant,” Ross said.

RELATED: West Kelowna Houston Pizza gets rave reviews before opening

“I’m definitely excited but I’m super nervous, I have a lot of support (from friends and family.)”

“That’s the more Italian way of doing it, we don’t really serve the Napoleon way, it’s a quick five-minute in and out (pizza),” he said, adding with a Canadian twist.

“It’s in the name, Pizzamoreh. Amore means love in Italian, in the name we kind of tried to make it Italian, Canadian because it’s more of Canadian pizza. Most Italians don’t put pineapple on their pizza.”

Currently, Ross is learning the ropes from Guest for the next month, before he fully takes over.

Eventually, he said he would like to expand his business and use the pizza parlour as a place where people can gather and learn.

“If this is something that is going to work, right now we have a prime location and it’s good for the amount of traffic that goes through here… the location is good, I’m more leaning toward franchising and seeing how far we can make it,” Ross said.

He also started a clothing company, but the young entrepreneur would like to incorporate it within the parlour. His ultimate goal lies outside of the food industry.

RELATED: New pizza franchise opens in Glenmore

“It’s a big goal and big dream but I really want to recreate the schooling system and create a private school,” Ross said.

He wants to hold business meetings and create an environment where people can enjoy pizza and beverages while hosting community events similar to Ted Talks.

Ross said he never enjoyed school and would like to own his own private school one day.

@carliberry_
carli.berry@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Photos: Sicamous braves the frigid lake waters for polar bear swim

Eager swimers lined the lakeside despite a frosty morning

Sparks fly off Steinway Grand during Vernon Valentine’s show

CONCERT REVIEW: NOCCA piano duo impresses

Fundraiser started for mother who had stroke while visiting Central Okanagan family

Tina Parry was visiting her daughter Rita Bruce Nanakeain and grandsons when she had a stroke

Salmon Arm students win province-wide Great Waters Challenge

Video, mural and song about saving the salmon claims the top prize

Nursing students bring their passion for helping the homeless to Salmon Arm

The need for an outreach worker is near the top of their wish list

VIDEO: Historic night in Red Deer as 2019 Canada Winter Games kicks off

Star-studded Opening Ceremony features athletes from across Canada

James says B.C. budget puts priorities on NDP’s poverty, environment plans

She said she expected the government’s poverty reduction and climate change strategies to be priorities in the budget

PHOTOS: Day 1 of the 2019 Canada Winter Games in Red Deer

Games kicked off in Red Deer this week

Ammonia leak shuts down curling club in Nelson

It’s not yet clear when the leak was detected

Pavelski’s 31st goal helps Sharks top Canucks 3-2

Vancouver one point out of second NHL wild-card spot

Junior Bonspiel sweeps away the winter blues in Salmon Arm

Youth curlers take to the ice for circus-themed sompetition

Eight cases of measles confirmed in Vancouver outbreak

Coastal Health official say the cases stem from the French-language Ecole Jules Verne Secondary

Ontario police field complaints over Amber Alert for missing girl, 11, found dead

Some said the Amber Alert issued late Thursday for Riya Rajkumar disrupted their sleep

Former B.C. premier Gordon Campbell accused of sexual touching

Accuser went to police, interviewed by Britian’s Daily Telegraph

Most Read