Advocates slam B.C. government ads meant to fight overdose crisis

Canadian Association of People Who Use Drugs says ads ignore ‘systemic’ factors

An advocacy group is calling out the B.C. government for a string of advertisements meant to ease the stigma around drug use, saying the ads ignore key factors that have contributed to the overdose crisis.

In January, the Ministry of Mental Health and Addiction launched a series of ads on TV, radio and online that depict all kinds of people, from lawyers to teachers to business people, with the slogan, “People who take drugs are real people.”

The Canadian Association of People Who Use Drugs said in a news release last week the ads ignore the structural and systemic factors that play into overdose deaths.

“The greatest danger of MMHA’s anti-stigma campaign is it ignores the reality all of us live through. It ignores criminalization, discrimination, and the tainted drug supply killing so many people. No, we’re not the problem,” the group said.

“We don’t need fixing, treatment, or a doctor’s diagnosis to tell us that the drug market is poisoned and our government isn’t doing enough.”

READ MORE: 130 suspected overdose calls in 1 day, all lives saved, B.C. paramedics say

READ MORE: B.C. doctors told not to limit opioids or refuse care of chronic pain patients

The group has in turn released its own “remixes” of the ads, taking special aim at the federal government to decriminalize the possession of drugs and provide a safe supply.

“People who use drugs are stigmatized by posters that say they need help,” reads one. “Get a real solution. Decriminalize drug use.”

Canadian Association of People Who Use Drugs releases ‘remix’ of provincial anti-stigma overdose campaign ads. (Facebook)

The mental health ministry said in an email that the campaign is not meant to address all of the complexities of the overdose crisis, nor is it meant to focus on decriminalization.

“The aim of the campaign is to knock down the walls of silence that keep people from having courageous conversations about drug use by acknowledging that people who use drugs are real people,” it said.

READ MORE: Moms of those killed by illicit opioids take to B.C. Legislature in call for action

The ministry said the NDP government agrees with sentiments from police and health officials that “we can’t arrest our way out of this crisis.”

Nearly 750 people died of an illicit drug overdose in B.C. during the first six months of 2018, compared to 816 in the same time period last year. Fentanyl continues to be the top drug found through toxicology reports, at 75 per cent.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Preliminary inquiry for Sagmoen begins in Vernon

Sagmoen, whose charges were split into three separate matters, has been in custody since Oct. 2017

Salmon Arm Silverbacks rally to beat Vernon Vipers

Overtime goal lifts home team to 4-3 B.C. Hockey League win Sunday afternoon in the Shuswap

Voter turnout rises in Salmon Arm and Sicamous municipal elections

A greater percentage of voters made it to the polls on Saturday than they did in 2014.

Mayoral results from across B.C.

Voters in 162 municipalities in B.C. set to elect mayor, council, school board and more

Every vote counts: 10 tightest races in B.C.’s municipal elections

Peachland saw their election decided by just one vote

Voting set to start in B.C. proportional representation referendum

Two-part ballots now being mailed to all registered voters

Canada Post strikes leaves small shops in the lurch as holidays approach: CFIB

Rotating strikes began in Victoria, Edmonton, Halifax and Windsor

Voter turnout at 36% in B.C.’s municipal election

Vancouver saw 39% turnout, Surrey saw 33%

Harry and Meghan travel in different style on Australia tour

Prince Harry and his wife Meghan are on day seven of their 16-day tour of Australia and the South Pacific.

AP Exclusive: Stephen Hawking’s wheelchair, thesis for sale

The online auction features 22 items from Hawking, including his doctoral thesis on the origins of the universe, with the sale scheduled for 31 October and 8 November.

Six flicks featured in weekend film festival at the Salmar Classic

This weekend is the Shuswap Film Society’s Reel Weekend Film Festival. From… Continue reading

In Khashoggi case: Saudi calls, ‘body double’ after killing

Saudi Crown Prince Mohammed bin Salman called the son of Jamal Khashoggi, the kingdom announced early Monday, to express condolences for the death of the journalist killed at the Saudi Consulate in Istanbul by officials that allegedly included a member of the royal’s entourage.

Art appreciation

Salmon Arm branch of Okanagan Historical Society receives gift

Puccini’s La Fanciulla del West plays Salmar Classic

The HD Live from the Met series returns to the Salmar Classic… Continue reading

Most Read