City asked to leave heart in Sorrento

Sorrento residents have asked Salmon Arm council and the city to leave the Heart of Shuswap where it belongs.

Sorrento residents have asked Salmon Arm council and the city to leave the Heart of Shuswap where it belongs.

The issue of who owns the slogan “Heart of the Shuswap” was raised during Salmon Arm’s municipal election, when candidates were asked if they would support returning it to Sorrento.

From that, Sorrento & Area Community Association president Barry Stokes was asked to come and speak to Salmon Arm council and discuss the matter.

He obliged this request Monday, thanking Mayor Nancy Cooper before providing some historical background on the community of Sorrento, and how “Heart of the Shuswap” became Sorrento’s adopted slogan as early as 1980.

Stokes explains in a written report to council that the “Heart of the Shuswap,” and an associated logo, were developed by local artisan Brian Hurtsfield in the early 1980s after he reviewed logos and slogans in use at that time by Shuswap communities. This includes Salmon Arm which, at the time, he said, was using the slogan “Gem of the Shuswap.”

The slogan, “Heart of the Shuswap,” remains in use by the Sorrento community association, the visitor’s centre and Sorrento businesses. He says with Salmon Arm using the same slogan,  it appears as though the two communities are in competition.

“We want to try to eliminate that if we can,” said Stokes. “I pointed out in the letter that we’re both part of Shuwap Tourism, we’ve worked together on the development plan and we want to be working in collaboration.”

Stokes’ requested Salmon Arm discontinue using the slogan and to remove it from its signs and website.

Administrator Carl Bannister said that Sorrento has a trademark on the slogan that was issued in Feb. 2009. Salmon Arm has an official mark, something Bannister says has more “privileged rights than a trademark,” which was registered in Sept. 2009.

At the answer/question period, Duncan Myers offered his support to Sorrento’s case, explaining his role 30 years ago was to promote the Shuswap as a whole. He explained that Salmon Arm had a number of slogans, but “Heart of the Shuswap” has long been Sorrento’s.

“For me it’s not a legal issue, it’s purely a community issue,” said Myers.

Council’s decision was put off for a later date as Couns. Marg Kentel and Debbie Cannon were absent.

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

(Vernon Search and Rescue/Facebook)
Vernon Search and Rescue responds after family gets UTV stuck on SilverStar trails

The family activated their SOS beacon around 3 p.m. once they realized they could be facing a night alone in the mountains

Maggie Rodwell and Peter Molnar begin their trek at 2020's Reino Keski-Salmi Loppet hosted by the Larch Hills Nordic Society. With COVID-19 restrictions in place, a more leisurely virtual event is planned for 2021. (File photo)
More leisurely event planned for 2021 iteration of popular Salmon Arm loppet

Virtual Reino Keski-Salmi Loppet allows skiers to enjoy loppet routes at own pace

Benjamin Cashion, left, the first baby born at Shuswap Lake General Hospital in 2021, is already taking to his older brother Liam. (Submitted)
Newcomers to Shuswap welcome Salmon Arm hospital’s first baby of 2021

The Cashion family’s newest son Benjamin was born on Jan. 8.

(Photo: Pixabay)
Enderby chamber proposes new rural e-business training program

The program would help rural-area businesses expand using online tools and insights

Signs in Homer, Alaska, offer inspiration during the COVID-19 pandemic. (Michael Armstrong-Homer News)
COLUMN: COVID-19 pandemic hits home

In Plain View by Lachlan Labere

Keith the curious kitten is seen on Nov. 4, 2020 at the Chilliwack SPCA. Friday, Jan. 22, 2021 is Answer Your Cat’s Questions Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of Jan. 17 to 23

Answer Your Cat’s Questions Day, Pie Day and International Sweatpants Day are all coming up this week

A passer by walks in High Park, in Toronto, Thursday, Jan. 14, 2021. This workweek will kick off with what’s fabled to be the most depressing day of the year, during one of the darkest eras in recent history. THE CANADIAN PRESS/Chris Young
‘Blue Monday’ getting you down? Exercise may be the cure, say experts

Many jurisdictions are tightening restrictions to curb soaring COVID-19 case counts

Dastkar, a new furniture store in Vernon, features handmade, unique furniture carved from wood and inlaid with brass in the Chiniot style. The business located on 43rd Avenue was started in December 2020 but is currently unstaffed due to COVID-19 staffing shortages. (Brendan Shykora - Morning Star)
PHOTOS: Vernon’s hidden handmade furniture store

Owners of Shahi Pakwan Indian restaurant opened the South Asian furniture store in December 2020

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic in Toronto on Thursday, January 7, 2021. THE CANADIAN PRESS/Nathan Denette
COVID-19: Provinces work on revised plans as Pfizer-BioNTech shipments to slow down

Anita Anand said she understands and shares Canadians’ concerns about the drug company’s decision

Tourists take photographs outside the British Columbia Legislature in Victoria, B.C., on Friday August 26, 2011. A coalition of British Columbia tourism industry groups is urging the provincial government to not pursue plans to ban domestic travel to fight the spread of COVID-19. THE CANADIAN PRESS/Darryl Dyck
B.C. travel ban will harm struggling tourism sector, says industry coalition

B.C. government would have to show evidence a travel ban is necessary

(Phil McLachlan - Capital News)
‘Targeted’ shooting in Coquitlam leaves woman in hospital

The woman suffered non-life threatening injuries in what police believe to be a targeted shooting Saturday morning

The organizer of a Kelowna protest against COVID-19 restrictions was fined by the RCMP for the third time Saturday, Jan. 16, 2021. (File photo)
COVID-19: Organizer of Kelowna anti-restriction protest ticketed for third time

The individual’s latest ticket for $2,300 was handed out by RCMP at an anti-lockdown rally Saturday

Mount Boucherie Secondary School is one of three Kelowna schools with confirmed cases of COVID-19, according to an update from the school district Saturday, Jan. 16, 2021. (File photo)
COVID-19 confirmed at 3 Kelowna schools

Interior Health has confirmed exposures at Mount Boucherie, Springvalley and South Rutland schools

Half of the most expensive homes are on 2080 Mackenzie Crt, which is across the street from Revelstoke Mountain Resort. (Liam Harrap/Revelstoke Review)
The 10 most valuable homes in Revelstoke for 2020

Combined, the properties are worth more than $35M

Most Read