Gaining momentum: City councillor pedals Salmon Arm’s new brand

Cargo bike provides platform for local politician to tout ‘Small city, big ideas’

It’s a biathlon of sorts, two pursuits in one.

While Tim Lavery pedals his electric cargo bike around town, he’s also peddling the city’s new brand.

If you’ve seen the Salmon Arm councillor out and about on his two-wheeled transport recently, you’ve likely noticed the large blue sign sitting behind him.

It shouts out the city’s new brand: Small city, big ideas.

Lavery first used his “old school media,” during the last municipal election. He put his ‘Tim Lavery for council’ election sign on the bike.

“The idea hit me, hey I’m out and about, I might as well leverage my riding around. So I did that. It was really responsive, positive feedback. They were really interested in the bike but certainly noticed the sign as well. It was great for messaging.”

Read more: 2017 – Salmon Arm Economic Development Society to spearhead project

Read more: Salmon Arm – ‘Small city, big ideas’ brand approved

This spring, he decided to set the wheels in motion under the city’s new brand.

“I decided I’d use it (the bike) for messaging again, not only as council supported the branding initiative of ‘Small city, big ideas,’ but just my way of personally supporting it too… I’ve got it on my city card. The city is starting to get it on city vehicles. This is just my way of peddling it.”

During his ride to town for the interview, he mentions, a tourist approached him to ask what the big idea is for Salmon Arm.

“I just talked about the growth we’ve had, the many features of Salmon Arm, what we’re looking to in the future. Just a really general conversation, but they pick up on it.”

He says he talks about Salmon Arm being a safe community, linked to the environment, its tech focus on the economy – generally “what an amazing town Salmon Arm is.”

Read more: Salmon Arm’s story

Read more: Salmon Arm – Big ideas for a city with big rewards

But, Lavery admits, the brand sign inevitably takes a back seat to the cargo bike he’s owned for a year.

People are very interested in it. While he knows of only two other cargo bikes in town, he says they are very popular in some parts of the world.

They can carry a lot, both front and back, earning the ‘cargo’ moniker.

While Lavery’s enthusiasm for the city and its new brand is intense, it is arguably matched by his appreciation for his sturdy blue two-wheeler.

“It’s art form in terms of design, but also very functional. Functional art really.”


Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Knights of Columbus step up for Shuswap community groups

Organizations from Shuswap, Thompson regions receive $15,000

Silverbacks forward receives BCHL Community Hero Award

Award presentation for Coalson Wolford to take place Sunday, Feb. 23

Deaths on popular Shuswap trail ruled accidental

Trail to remain closed until recommended works completed

Shuswap blockade temporarily lifted following negotiation with CP Rail

Onus placed on Prime Minister Justin Trudeau to respond

A piece of Shuswap paradise could be yours for just $5.5 million

Waterfront listing in Blind Bay appears to have reached the pinnacle of pricing in region

VIDEO: B.C. senior recalls ‘crazy’ wartime decision to grab bear cub from den

Henry Martens – now 96 – says he was lucky to be alive after youthful decision to enter a bear’s den

Gas drops below a dollar per litre in Penticton

Two stores in Penticton have gas below a dollar.

Pawsative Pups: You have a new puppy, now what?

Lisa Davies is a new columnist for Black Press who writes about dog training

Loans or gifts? Judge rules woman must pay B.C. man back $7K

B.C. judge rules that woman must pay back more than $7,000 in advanced funds to man

VIDEO: Outpouring of worldwide support for bullied Australian boy

Australian actor Hugh Jackman said ‘you are stronger than you know, mate’

Sewer service planned for South Okanagan community of Kaleden

Regional District of Okanagan Similkameen plans to extend Okanagan Falls system into Kaleden

‘A horror show:’ Ex-employee shares experience at problematic Chilliwack seniors’ home

Workers are paid below industry standard at all Retirement Concepts facilities

Forest industry protests northern B.C. caribou protection deal

B.C. Mining Association supports federal-Indigenous plan

Youth-led report calls on B.C. government to create plan to end youth homelessness

There are no dedicated programs for youth homelessness at federal, provincial level, report says

Most Read