Gaining momentum: City councillor pedals Salmon Arm’s new brand

Cargo bike provides platform for local politician to tout ‘Small city, big ideas’

It’s a biathlon of sorts, two pursuits in one.

While Tim Lavery pedals his electric cargo bike around town, he’s also peddling the city’s new brand.

If you’ve seen the Salmon Arm councillor out and about on his two-wheeled transport recently, you’ve likely noticed the large blue sign sitting behind him.

It shouts out the city’s new brand: Small city, big ideas.

Lavery first used his “old school media,” during the last municipal election. He put his ‘Tim Lavery for council’ election sign on the bike.

“The idea hit me, hey I’m out and about, I might as well leverage my riding around. So I did that. It was really responsive, positive feedback. They were really interested in the bike but certainly noticed the sign as well. It was great for messaging.”

Read more: 2017 – Salmon Arm Economic Development Society to spearhead project

Read more: Salmon Arm – ‘Small city, big ideas’ brand approved

This spring, he decided to set the wheels in motion under the city’s new brand.

“I decided I’d use it (the bike) for messaging again, not only as council supported the branding initiative of ‘Small city, big ideas,’ but just my way of personally supporting it too… I’ve got it on my city card. The city is starting to get it on city vehicles. This is just my way of peddling it.”

During his ride to town for the interview, he mentions, a tourist approached him to ask what the big idea is for Salmon Arm.

“I just talked about the growth we’ve had, the many features of Salmon Arm, what we’re looking to in the future. Just a really general conversation, but they pick up on it.”

He says he talks about Salmon Arm being a safe community, linked to the environment, its tech focus on the economy – generally “what an amazing town Salmon Arm is.”

Read more: Salmon Arm’s story

Read more: Salmon Arm – Big ideas for a city with big rewards

But, Lavery admits, the brand sign inevitably takes a back seat to the cargo bike he’s owned for a year.

People are very interested in it. While he knows of only two other cargo bikes in town, he says they are very popular in some parts of the world.

They can carry a lot, both front and back, earning the ‘cargo’ moniker.

While Lavery’s enthusiasm for the city and its new brand is intense, it is arguably matched by his appreciation for his sturdy blue two-wheeler.

“It’s art form in terms of design, but also very functional. Functional art really.”


Like us on Facebook and follow us on Twitter

Just Posted

Shuswap elementary school suspends operations due to ‘musty odour’

Arrangements made for affected Sicamous students to attend class in three other schools

Salmon Arm history in photos: Do you remember when?

Salmon Arm Museum at R.J. Haney Heritage Village asks public to identify date photo was taken

Salmon Arm mall’s no-panhandling sign reported to be result of complaints

Bylaw moves homeless men to mall vicinity, city says they’re OK on sidewalk

Carnivorous praying mantis put to work in the Shuswap

Insects introduced to the region in the 1930s to control grasshoppers eating crops

Fewer than 250 caribou remain in Columbia Shuswap

Only one of four herds in region with stable population, still considered threatened

PHOTOS: Young protesters in B.C. and beyond demand climate change action

Many demonstaers were kids and teens who skipped school to take part

Walmart to quit selling e-cigarettes amid vaping backlash

U.S.’s largest retailer points to ‘growing’ complications in federal, state and local regulations

Column: Wildlife encounters in my own backyard

In Plain View by Lachlan Labere

Climate protesters temporarily shut down road in downtown Kelowna

Protesters are demanding politicans take action to stop climate change

Letter: Signs of oxygen depletion all around us

Writer considers effects of increased C02 levels

Security footage shows grab and go of cash in South Okanagan business break-in

Marla Black is asking for the public’s help in identifying the man who broke into Winemaster

Vehicle taken by gunpoint in South Okanagan carjacking recovered

Penticton RCMP said the criminal investigation remains very active and ongoing

Former B.C. lifeguard gets house arrest for possession of child porn

Cees Vanderniet of Grand Forks will serve six months of house arrest, then two years’ probation

Crown alleges resentment of ex-wife drove Oak Bay father to kill his daughters

Patrick Weir alleged in his closing arguments that Andrew Berry is responsible for the deaths of his daughters

Most Read