(Black Press file photo)

ICBC urging drivers to slow down this May long weekend

Speed is number one cause of car crash fatalities: ICBC

Police will be conducting a province-wide enforcement blitz as drivers hit the road this Victoria Day long weekend.

The increase in enforcement is part of a month-long campaign being run by the government, police and ICBC with a focus on speeding.

In 2017, 540 people were injured in 2,300 crashes in B.C. over the May long weekend.

READ ALSO: Drugs, alcohol and lack of seatbelts top reasons for fatal car crashes: B.C. coroner

In a recent survey conducted by Ipsos for ICBC, almost three-quarters of respondents said they have been concerned for their safety as a passenger in a vehicle they considered to be speeding.

As drivers, 46 per cent said their top concern of possible consequences from speeding was injuring a passenger.

ICBC, police and Speed Watch volunteers are also urging drivers to slow down and speak up if you feel uncomfortable as a passenger.

Speed is the number one cause of car crash fatalities in B.C., according to ICBC, with 82 people killed in speed-related crashes each year.

Speeding is also a concern for road users besides drivers.

ICBC says 90 per cent of pedestrians would survive if hit by a passenger vehicle driving at 40 km/h. That number drops to a 50 per cent survival rate if the collision occurs at 80 km/h.

During the month of May, police are targeting speeders, and Speed Watch volunteers will also be set up in B.C. communities to remind drivers of their speed.

READ MORE: Speed cameras to target leadfoots at 35 B.C. intersections

READ ALSO: NDP defends new speed cameras coming to 35 intersections

ICBC is also working with the government to upgrade 35 existing intersection safety cameras to identify and ticket speeding drivers.

Some tips for a safe long weekend road trip include:

  • Plan your route and check road conditions at drivebc.ca before you leave
  • Don’t speed up as someone is trying to pass you. Slow down and make room.
  • Be realistic about travel times and don’t rush to make up time.
  • Make a game of looking for motorcycles and count them as you go. It’s also a way to teach young drivers to look for motorcyclists.
  • Stay focused and avoid distractions that may take your mind off driving and your eyes off the road. Leave your phone alone.

Like us on Facebook and follow us on Twitter.

Just Posted

Thunderstorm leaves small fire near Adams Lake in its wake

Wildfire crews are also fighting a small fire near Kamloops

Okanagan-Shuswap Weather: Heat, sun and a chance of thunderstorms for Father’s Day

Morning pancake breakfasts and fishing derbies across the region will see sun, showers may follow.

Dedicated Girl Guide leader recognized with Sovereign’s Medal for Volunteers

Maryann Brock has volunteered with Girl Guides for 37 years

$30,000 donation for outdoor classroom in Salmon Arm to honour beloved teacher

Funds from Armstrong Regional Co-op to go to the Shannon Sharp Learning Circle

New South Shuswap community park proposed for Blind Bay

Regional district proposes the purchase of 9.5 acres now known as Centennial Field

10 facts about Father’s Day

Did you know that the special day for dads was first celebrated in 1910?

Police seek two suspects and car after stabbing in Kelowna

The stabbing took place on Friday evening on Wilson Avenue. It sent one man to hospital.

Okanagan pitcher tosses second no-hitter of season

Vernon’s Jarod Leroux has two no-nos in his last three starts for the BCPBL’s Okanagan Athletics

B.C. VIEWS: When farmland protection doesn’t protect farmers

Secondary residences aren’t mansions, families tell Lana Popham

Summerland Health Care Auxiliary completes hospital donation pledge early

$1M contribution to medical equipment campaign completed half a year earlier than expected

Letter: Writer argues biosolids will damage water, soil

Turtle Valley residents lost the first battle with Nutrigrow/Arrow Transport when our… Continue reading

PacificSport and SportHealth team up to subsidize physiotherapy for members

The partnership is touted as the first of its kind in Salmon Arm

Bombers down B.C. Lions 33-23 in season opener

Former Lion Andrew Harris leads Winnipeg with 148 rushing yards

Summerland ready for dry summer conditions

Province has declared Level Two drought, but Summerland has not increased watering restrictions

Most Read