Maxogram’s Matthew Jensen shows off the new technology available through the app at Summerhill Pyramid Winery in Kelowna Tuesday.—Image: Alistair Waters/Capital News

Kelowna-developed app brings static images to life

Maxogram links static images to video for a whole new take on marketing and information

The Kelowna makers of a new app that brings static pictures to life with information and internet links, wants to put you in the picture.

Maxogram can be downloaded for free from Apple’s App Store and Google Play and used to scan specific images that are linked to video and other information, direct messaging and social media sites.

CEO and founder Matthew Jensen said Tuesday the app can be used for a number of different marketing and informational purposes, including “how-to” instructions on packaging.

“What Maxogram does is give you an easy way to get information on demand,” said Jensen during a demonstration of the technology at Kelowna’s Summerhill Pyramid Winery.

He said he has been working with the winery and a number of other local and B.C. businesses to get the app ready for public launch.

Jensen said any static image can be used for Maxogram as it can be linked to video and other sources that play when a smart phone or tablet is focused on the image.

During the demonstration, using a picture from a book Summerhill proprietor Stephen Cipes is set to release this month, Jensen pointed his phone’s camera on a black and white photograph of Cipes and famed B.C. environmentalist David Suzuki. Within seconds the picture came to life as a colour video of the discussion taking place when the photograph was taken.

Jensen said he came up with the idea for the app after seeing a woman in a hardware store asking a clerk how to stall a product she just bought.

He said he thought to himself, wouldn’t it be easier if there was a way to just point your phone at an image on a box and the installation instructions immediately appeared.

In addition to the winery, Jensen said several local tattoo parlours have used the technology provided to link to portfolios of their work when their business cards are focused on. And he is also working with grocery store chain Save-On-Foods to, among other things, bring recipes that the store publishes online every week to life when flyers for ingredients used in the recipes are focused on.

At first the technology appears similar to those black and while patterned VR codes the public is already familiar with. But Jensen said Maxogram can do much more. In addition to linked video, it can also provide on-the screen links many social media portals and other information sites.

Linking video to a static image is easy and quick once an account has been set up and the image has been imported into the system, he said. Set up can be done by the clients themselves.

Jensen added the technology also allows for updates, meaning a video one sees one day when focused on an image such as a business card does not have to be the same video seen the next day.

“We see a lot of possibilities for this,” said Jensen, whose company plans to go international with Maxogram early in the new year.

To report a typo, email: edit@kelownacapnews.com.



awaters@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Commercial/residential development planned for foreshore

Salmon Arm project near regional district building goes to hearing

Public weighs in on campground

District’s plan to remove property from ALR proceeds

Sicamous legion mural taking shape

Painting on wall honours sacrifice of past and present military members

Eagle’s death causes power outage

Thousands of Salmon Arm residents were without power for about an hour on Monday night

Salmon Arm man speaks out against violence in his home country

Roberto Guatdamuz Rueda has been following reports of the general strike and violence in Nicaragua

Homeless people living on ‘Surrey Strip’ move into modular housing

BC Housing says 160 homeless people are being moved into temporary Whalley suites from June 19 to 21

Port of Prince Rupert names Shaun Stevenson as new CEO

Stevenson has worked for the port for 21 years as vice president of trade development

Senate officially passes Canada’s marijuana legalization bill

Bill C-45 now moves to royal assent, which is the final step in the legislative process

Fake attempted abduction not funny to B.C. neighbourhood residents

Two teenage boys won’t face criminal charges after scaring girl

Mosquitoes out in full force already? Blame the weather

But a B.C. mosquito expert says the heat wave will help keep the pests at bay

Man pleads not guilty in 1987 slayings of B.C. couple

William Talbott of SeaTac was arraigned Tuesday in Snohomish County Superior Court

New GOP plan: Hold kids longer at border – but with parents

Move would ease rules that limit how much time minors can be held with their parents

Without a big data strategy, Canadians at risk of being ‘data cows’

Presentation said artificial intelligence could give Facebook and Amazon even more power

Five B.C. families stuck in Japan as Canada refuses visas for adopted babies

Lawyer points to change in American policy around adoptions from Japan

Most Read