The majority of city council votes in favour of this design for a new Salmon Arm flag on Monday, May 10, 2021. (City of Salmon Arm image)

The majority of city council votes in favour of this design for a new Salmon Arm flag on Monday, May 10, 2021. (City of Salmon Arm image)

Majority of council salutes new flag for Salmon Arm

Two councillors raise concerns about logo being too corporate for a flag

A new look will be waving from the skies above the city hall courtyard.

Although not everyone saluted the new creation, a majority of city council voted in approval May 10 of a new design for the Salmon Arm flag.

City staff provided five samples of potential designs, all variations on a theme, with a recommendation to choose the one with the white background. The printing on the flag included the Salmon Arm wordmark – ‘Salmon’ in orange and ‘Arm’ in teal, with ‘Small city, big ideas’ printed in smaller teal letters below.

Rob Niewenhuizen, the city’s director of engineering and public works, outlined how in 2017, 12 local organizations, including the City of Salmon Arm, came together to form a brand leadership team to work on a community brand and marketing strategy.

His report stated “with the common goal of attracting new talent and investment, the team worked with a consultant to draw out Salmon Arm’s competitive advantages and our unique and authentic story.”

In October 2018, council voted unanimously in support of the ‘Small city, big ideas’ brand, and staff were told to gradually change over to the new branding.

The flag’s turn has arrived.

Read more: 2017 – Salmon Arm Economic Development Society to spearhead project

Read more: 2018 – Choose a brand for Salmon Arm

Read more: 2018 – Salmon Arm – ‘Small city, big ideas’ brand approved

The Salmon Arm Economic Development Society’s samples were based on the city’s branding guidelines. They included three versions similar to the white one recommended: an ‘Ida blue’, an orange, and a light blue ‘Lakeshore’ background, with the same words displayed in the foreground. A fifth sample had an orange background with the wording placement switched. ‘Small city, big ideas’ was larger with ‘Salmon Arm’ smaller as the tagline.

Staff noted bright colours usually fade more quickly, so the white background was the option of choice.

The outgoing Salmon Arm flag also featured a white background, but the words ‘Salmon Arm’ were written rather than printed, and a blue oval above the name displayed a stylized lake and mountain, with sunshine peeking from behind the mountain.

Couns. Sylvia Lindgren and Tim Lavery were opposed to the new design.

“I wanted a flag that said something about what a great place it was for people and families and community and recreation, and I think we’re getting a flag that says, ‘open for business,’” Lindgren remarked.

Lavery said he’s been a full supporter of the branding process, with a substantial portion of his clothing bearing the branding. But he thinks the flag message should be broader.

“To my mind, broader ideas represent Indigenous heritage, Shuswap Lake, Mount Ida, and the reasons we’re all here.”

He said he sees the new design as a well-intentioned corporate logo that doesn’t have a place on the city flag.

Read more: 2018 – Salmon Arm’s story

Read more: 2019 – Gaining momentum: City councillor pedals Salmon Arm’s new brand

Read more: 2019 – Column: Salmon Arm and Duncan, small towns with brand similarities

Coun. Louise Wallace Richmond noted the city’s outgoing flag is also the brand-mark on a white background. She said she sees the change as updating the brand-mark.

“It is a conversation piece, it is an invitation, it is not colonial, it is not territorial, it is about ideas and acceptance and inclusion and I will very much support this.”

Coun. Kevin Flynn said he is frustrated by comments about not enough public input and described the new flag as a community branding, not a corporate one.

“I think to ignore the research, the significant public input, the professionals coming up with the branding and the logo, it doesn’t make sense.”

Mayor Alan Harrison said flags have changed over the years and the new one is similar in style to those of other smaller communities.

He added: “Flags are kind of personal things. It’s not surprising we have differences of thoughts…”


marthawickett@saobserver.net
Like us on Facebook and follow us on Twitter

Salmon Arm council

Just Posted

A concept rendering of the proposed seven-unit, two-storey development at 1129 Riverside Ave. in Sicamous. (District of Sicamous graphic)
Proposed luxury development in Sicamous sparks parking concerns

Seven-unit commercial-residential building planned for Riverside Avenue

The Shaw Centre and the SASCU Recreation Centre are the two largest producers of greenhouse gas emissions on City of Salmon Arm properties. (Martha Wickett-Salmon Arm Observer)
City of Salmon staff surprised COVID not cause of drop in greenhouse gas emissions

2020 sees emissions on city-owned properties decrease well below 2019 totals

Shuswap Litas and Son of Stomp head out from uptown Askew’s parking lot on Thursday, June 10, some with teddy bears and stuffies, to ride to Pierre’s Point by Adams Lake community hall to show their support for band members in the wake of the confirmation of 215 children buried at the site of the former Kamloops Indian Residential School. (Martha Wickett - Salmon Arm Observer)
Shuswap bike clubs ride to support Indigenous communities

Motorcyclists go to Pierre’s Point in solidarity with bands in wake of residential school findings

Interior Health is offering mobile vaccination clinics for the first dose only of COVID-19 vaccine in the Shuswap from June 15 to June 19h. (Interior Health image)
First-dose vaccinations for COVID-19 offered via mobile clinics in Shuswap

Clinic in Salmon Arm scheduled for June 15, other clinics in Sorrento, Malakwa, Chase

At an outdoor drive-in convocation ceremony, Mount Royal University bestows an honorary Doctor of Laws on Blackfoot Elder and residential school survivor Clarence Wolfleg in Calgary on Tuesday, June 8, 2021. THE CANADIAN PRESS/Jeff McIntosh
‘You didn’t get the best of me’: Residential school survivor gets honorary doctorate

Clarence Wolfleg receives honorary doctorate from Mount Royal University, the highest honour the school gives out

Police cars are seen parked outside Vancouver Police Department headquarters on Saturday, January 9, 2021. THE CANADIAN PRESS/Darryl Dyck
Vancouver police officer charged with assault during an arrest in 2019

The service has released no other details about the allegations

Denmark’s Christian Eriksen receives medical attention after collapsing during the Euro 2020 soccer championship group B match between Denmark and Finland at Parken stadium in Copenhagen, Saturday, June 12, 2021. (AP Photo/Martin Meissner, Pool)
Denmark soccer player Christian Eriksen collapses during game against Finland

Eriksen was given chest compressions after collapsing on the field during a European Championship

Members of the Department of Fisheries and Oceans’ Marine Mammal Response Program rescued an adult humpback what that was entangled in commercial fishing gear in the waters off of Entrance Island on Thursday, June 10. (Photo courtesy Marine Mammal Response Program)
Rescuers free humpback ‘anchored’ down by prawn traps off Vancouver Island

Department of Fisheries and Oceans responders spend hours untangling whale

As stories of the horrors of residential schools circulate after the Tk’emlups te Secwepemc First Nation announced it had located what are believed to be the remains of 215 children, Grand Chief Stewart Phillip of the Union of B.C. Indian Chiefs said he feels a connection with the former students. THE CANADIAN PRESS/Darryl Dyck
2 sides of the same coin: Ex-foster kids identify with residential school survivors

Grand Chief Stewart Phillip says the child welfare system takes Indigenous children from their families

Nathan Watts, a member of the Tseshaht First Nation near Port Alberni, shares his story of substance use, a perspective he said isn’t seen enough. (Photo courtesy of Nathan Watts)
Public shaming, hate perpetuates further substance use: UVic researcher

Longtime addict Nathan Watts offers a user’s perspective on substance use

A person receives a COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
More than 75% of B.C. adults have 1st dose of COVID vaccine

The federal government has confirmed a boost in the Moderna vaccine will be coming later this month

Airport ground crew offload a plane carrying just under 300,000 doses of the single-shot Johnson & Johnson COVID-19 vaccine which is developed by the Janssen Pharmaceutical Companies at Pearson International Airport during the COVID-19 pandemic in Toronto on Wednesday, April 28, 2021. THE CANADIAN PRESS/Nathan Denette
1st batch of Johnson & Johnson vaccines won’t be released in Canada over quality concerns

The vaccines were quarantined in April before they were distributed to provinces

Most Read