Sturgis North unveils location

This summer’s Sturgis North Motorcycle Jamboree and Music Festival is to be held at Silvery Creek Beach, located on Little Shuswap Lake.

Chief Judy Wilson

This summer’s Sturgis North Motorcycle Jamboree and Music Festival is to be held at Silvery Creek Beach, located on Little Shuswap Lake.

The Sturgis North organization announced the location on their Facebook page earlier this week after previously announcing their partnership with the Neskonlith Indian Band for the site.

The site is located in the Shuswap east of Chase.

This would be the third Sturgis North event. The first was set on Neskonlith Indian Band land west of Salmon Arm and the Salmon Arm Fairgrounds, while the second was held at the Spallumcheen MotoPlex Speedway and Event Park near Vernon.

There still remain outstanding debts from the inaugural event; however, in a press release, the organization says there will be “a focus on obligations to creditors to be met.”

Joan Hansen, the newly appointed Sturgis North president, and Neskonlith Chief Judy Wilson say they are looking towards a long-term partnership which will include an advisory board made up of both Sturgis North personnel and members of the Neskonlith band.

“The goal is to build an event where everyone is welcome, is exciting, entertaining, well priced, enjoyable and with careful planning and budgeting can bring in generous revenues to the Shuswap business communities and bring pride to the various surrounding communities,” says the release. Sturgis North has also committed to work with the Neskonlith to promote cultural awareness and job creation.

The dates for the event have been set for Thursday, Aug. 22 to Sunday, Aug. 25, which is the weekend following the popular Roots and Blues Festival in Salmon Arm.

 

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