Sunwave Centre to become Shaw Centre

The Sunwave Centre name is changing to reflect the buyout of Sun Country Cable

It’s no longer the Sunwave Centre. Salmon Arm’s twin-sheet arena is now going to be known as the Shaw Centre.

The name reflects the buyout of Sun Country Cablevision by Shaw Communications, which took place earlier this year.

The facility has been known as the Sunwave Centre since it first opened approximately 11 years ago.

Prior to the buyout, Sun Country Cablevision and Sunwave High Speed Internet renewed their commitment for naming rights to 2020. The renewal for the second 10 years was $415,000, which makes the total commitment for the naming rights $815,000 over 20 years.

Shaw Communications representative Katherine Emberly confirmed the company has taken over the agreement between the city and Sun Country, with no alteration of terms.

“(We are) excited to have a Shaw presence in Salmon Arm,” she said in an email.

The company says the signage on the building will be changed in the near future to reflect the new name.


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