Prime Minister Justin Trudeau speaks with The Canadian Press during a year end interview in West Block on Parliament Hill in Ottawa, Wednesday December 18, 2019. THE CANADIAN PRESS/Adrian Wyld

Prime Minister Justin Trudeau speaks with The Canadian Press during a year end interview in West Block on Parliament Hill in Ottawa, Wednesday December 18, 2019. THE CANADIAN PRESS/Adrian Wyld

VIDEO: Trudeau to be lower profile, more business-like in second mandate

While he does not plan to stop talking about values entirely, Trudeau wants to focus on ‘concrete things’

Justin Trudeau says he’s taking a lower-profile, more businesslike approach to being prime minister, having concluded that the focus on him and his lofty talk of values during his first mandate obscured his government’s concrete achievements on bread-and-butter issues.

Trudeau’s new approach is a big departure for a leader who vaulted the Liberal party from its apparent deathbed into government in 2015, largely on the strength of his celebrity status and “sunny ways” appeal.

It’s likely a tacit admission he is no longer the unalloyed asset for the Liberals he once was, his image tarnished by ethical lapses, misadventures on the world stage and the embarrassing revelation during this fall’s federal election campaign that he had repeatedly donned blackface in his younger days.

Canadians ultimately re-elected the Liberals but handed them a minority government that will have to work with opposition parties in order to survive.

In a year-end interview with The Canadian Press, Trudeau said the message he takes from the election is that Canadians “agree with the general direction” his government is taking but want him to take a “more respectful and collaborative” approach.

He’s also concluded the focus on him meant Canadians didn’t hear enough about his government’s accomplishments.

“Even though we did a lot of really big things, it was often hard to get that message out there,” Trudeau said.

“The place that the visuals or the role that I took on in leading this government sometimes interfered with our ability to actually talk about the really substantive things we were able to get done,” and that he thinks Canadians want the Liberals to show them more clearly what they are doing for them.

Asked if the visuals he was referring to were the photos of him in blackface or the elaborate clothing he wore during the India trip, Trudeau said there are “all sorts of different aspects to it,” but he cast the problem more broadly.

“I think a lot of the time, politics has become very leader-centric in terms of the visuals,” he said. “This has been the case in Canada for a long time, where people, yes, vote to a certain extent on their local MP but the leader of the political party takes up an awful lot of space.”

Throughout his first mandate, there was private grumbling among some Liberal MPs who felt Trudeau spent too much time talking about his high-minded pursuit of things like diversity, inclusion and gender equality — derided as “virtue signalling” by his critics — and not enough on pocketbook issues.

Trudeau, it seems, now agrees with them.

“I think the values and the themes that I was putting forward were very strong and very compelling but when you’re talking about values and themes at a high level, you’re not necessarily talking directly about, well, this community centre we just put specific money into building, or this program that helped hundreds of thousands of Canadians be lifted out of poverty,” he said.

While he does not plan to stop talking about values entirely, Trudeau said he wants to make sure they are talking more about the “concrete things” his government is doing to “make life better for Canadians.”

He also wants to share the spotlight with the ”extraordinary team of ministers who weren’t always given the attention or visibility that we would all have benefited from.”

Refocusing on the team and on “tangible deliverables” is a way to counter populism, he added, ”where people no longer feel that their institutions or their government are actually there to deliver for them.”

During the campaign, Trudeau said his biggest regret was that he’d become a polarizing figure. He got a graphic demonstration of that on election night, when voters shut out the Liberals in Alberta and Saskatchewan, the oil-producing provinces most impacted by Trudeau’s climate change and environmental policies.

In the interview, Trudeau said he believes that polarization is caused by anxiety over the transformation of the global economy due to climate change and advances in artificial intelligence and technology. He’s become a lightning rod for some of that anxiety, he posited, because he’s been “unabashed” in arguing that Canada needs to accept the transformation and invest in things like science to get in front of it and help shape it.

“I think I have become, in some ways because I am very much focused on positioning Canada for the long term, an easy element for people who say, ‘No, no, no, we can just keep the way we’ve been for a little while longer and we don’t need to disrupt everything yet and we can hunker down and hope that all this will blow over,’” he said.

“For people for whom the future is fraught with anxiety, it becomes easy to sort of point to me and say I’m trying to accelerate things rather than trying to make sure that we are going to be successful over the coming century and not just over the coming couple of years.”

Joan Bryden, The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A woman wears a face mask and shield to curb the spread of COVID-19 while walking in North Vancouver, B.C., on Wednesday, January 6, 2021. THE CANADIAN PRESS/Darryl Dyck
57 new cases of COVID-19 in Interior Health region

Thirty people in the region are in hospital, 16 of whom are in intensive care

Citizens Patrol volunteers, from left, Deb McDonald, Denise Thompson and Paula Weir patrol the Mall at Piccadilly parking lot on Saturday, May 1, 2021 checking licence plates. (Martha Wickett-Salmon Arm Observer)
Salmon Arm Citizens Patrol volunteers save motorists a quick $100

Drivers in Salmon Arm receive reminders in parking lot rather than tickets

Grizzly bear. (File)
Malakwa man bitten by grizzly bear on dog walk

The man and dogs were not seriously injured

A hummingbird gives its wings a rare rest while feeding in a North Okanagan garden. (Karen Siemens/North Okanagan Naturalists Club)
Hummingbirds back for another Okanagan season

North America’s littlest birds return, and they’re hungry

(File photo)
Ex-Vernon man’s escorted-leave ‘beyond disappointing’: murder victim’s mother

Shane Ertmoed was convicted of first-degree murder in the 2000 death of 10-year-old Heather Thomas

Jose Marchand prepares Pfizer COVID-19 vaccination doses at a mobile clinic for members of First Nations and their partners, in Montreal, Friday, April 30, 2021. The National Advisory Committee on Immunization is coming under fire after contradicting the advice Canadians have been receiving for weeks to take the first vaccine against COVID-19 that they’re offered. THE CANADIAN PRESS/Ryan Remiorz
Trudeau says he is glad he got AstraZeneca, vaccines are only way out of pandemic

‘The most important thing is to get vaccinated with the first vaccine offered to you’

B.C.’s provincial health officer, Dr. Bonnie Henry. THE CANADIAN PRESS/Jonathan Hayward
Dip in COVID-19 cases with 572 newly announced in B.C.

No new deaths have been reported but hospitalized patients are up to 481, with 161 being treated in intensive care

(Kingfisher Boats photo)
In the market for a boat in the North Okanagan? Be prepared to wait

Vernon’s Kingfisher Boats is out of 2021 models, with many 2022 models already pre-sold

Solar panels on a parking garage at the University of B.C. will be used to separate water into oxygen and hydrogen, the latter captured to supply a vehicle filling station. (UBC video)
UBC parkade project to use solar energy for hydrogen vehicles

Demonstration project gets $5.6M in low-carbon fuel credits

FILE – A student arrives at school as teachers dressed in red participate in a solidarity march to raise awareness about cases of COVID-19 at Ecole Woodward Hill Elementary School, in Surrey, B.C., on Tuesday, February 23, 2021. THE CANADIAN PRESS/Darryl Dyck
B.C. ‘should be able to’ offer 1st dose of COVID vaccine to kids 12+ by end of June: Henry

Health Canada authorized the vaccine for younger teens this morning

A woman in the Harrison Mills area was attacked by a cougar on Tuesday, May 4. B.C. Conservation Officers killed two male cougars in the area; the attack was determined to be predatory in nature. (File photo)
2 cougars killed following attack on woman in Agassiz area

Attack victim remains in hospital in stable condition

A woman wears a face mask and shield to curb the spread of COVID-19 while walking in North Vancouver, B.C., on Wednesday, January 6, 2021. THE CANADIAN PRESS/Darryl Dyck
B.C. CDC updates info, acknowledging small respiratory droplets can spread COVID-19

Large droplets, not aerosols had been fixture of public health messaging for many months

George Ryga, considered by many as Canada’s most important English playwright lived in Summerland from 1963 until his death in 1987. He is the inspiration for the annual Ryga Arts Festival. (Contributed)
Summerland archive established for George Ryga

Renowned author wrote novels, poetry, stage plays and screen plays from Summerland home

Most Read