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Robbing the fans to entice them back

If you are one of those NHL fans chomping at the bit to support your favourite team, you should take a moment to look in the mirror.

If you are one of those NHL fans chomping at the bit to support your favourite team, you should take a moment to look in the mirror.

The face peering back at you will have the same hopeful (dare I say gullible and needy) expression many spousal abuse victims have while their abuser is saying, “I’m sorry for the way I treated you. I love you. It won’t happen again. Trust me.”

Bettman and his associates will soon be spending oodles of money on an ad campaign to convince abused NHL hockey fans that they are much loved and respected.

The ads may even apologize for delaying the start of the season. The ads will not apologize for the high cost of tickets.

The irony of this pending public relations exercise is the following: the money used to pay for these slick and glossy ads has already been picked from the pockets of the fans.

Lloyd Atkins