Salmar movies pay big dividends

It’s an unusual arrangement that has been a huge benefit to this community for many years.

Want to help your community?

Go to the movies.

It’s an unusual arrangement that has been a huge benefit to this community for many years. Salmon Arm is one of the very few places that still has an independently run cinema operation, as the vast majority of theatres showing blockbuster films are owned by corporations.

But the Salmar Community Association has existed for 65 years and ensures that its profits are invested back into community initiatives like scholarships and funding for community groups and projects. A partnership with the local branch of the Royal Canadian Legion a few years ago helped ensure the continued viability of that venerable institution.

We think too many people in Salmon Arm are unaware of how the local theatre is operated for the benefit of Shuswap citizens. Not only are profits shared, but the Salmar donates hundreds of tickets each year to community groups for use as prizes or fundraisers.

(Not to mention the fact that admission prices to see the hottest movies are the lowest in the region.)

So slap on some 3D glasses, order up some popcorn and take in a flick. It’s an enjoyable way to contribute to the community.


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