Come together: Super Bowl Sunday, the last stand of live TV

Of the 10 highest-rated television programs in U.S. history, nine were Super Bowls and one was the finale of ‘M.A.S.H.’

The Super Bowl is America’s last stand for live TV.

In an increasingly fragmented entertainment landscape, many people watch most shows on demand, streamed or recorded on a DVR. But people still want to watch sports live.

And the Super Bowl, commercials and all, remains the single event people want to see the most.

Of the 10 highest-rated television programs in U.S. history, nine were Super Bowls and one was the finale of “M.A.S.H.”

“It’s an outlier because, unlike pretty much everything else, it’s not an event we think of as being disrupted by streaming,” said Vince Gennaro, who studies America’s viewing habits as a dean at the NYU Preston Robert Tisch Institute for Global Sport.

Sunday’s broadcast is sure to be the highest-rated broadcast of the year once again.

READ MORE: Here’s what you need to know to be game-day ready for Super Bowl 53

Eddie Pells, The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Music program dischord attributed to lack of oversight

North-Okanagan-Shuswap schools struggle to retain musical excellence amidst many challenges

School district facing capacity challenges

Rising enrolment, outdated data and classroom changes prompt discussions

Seatbelts on school buses would come with safety, cost concerns

Retrofitting belts would cost approximately $240,000 for 24 buses

Highway 1 intersection top of Tank Hill tallies most crashes

ICBC data shows Salmon Arm motor-vehicle collisions from 2013 to 2017

Readers weigh in: Should shock collars on dogs be banned?

We asked and you had a lot to say. Here’s some of what

National Energy Board approves Trans Mountain pipeline again

Next step includes cabinet voting on the controversial expansion

Alleged Okanagan sex offender arrested in P.E.I.

Offences occurred while Ivan Glen Winchester was living in Summerland between 2006 and 2010

B.C. Special Olympics officially underway in Vernon

Athlete’s Oath: “Let me win. But if I cannot win, let me be brave in the attempt.”

Vancouver Aquarium wants your help to name a baby killer whale

The public helped name Springer’s first calf, Spirit, and is being asked to help with the second

Kelowna subdivision slope erosion fuels landslide fears

City says up to $1.2 million in slope remedial work is required this spring

Senior Golds enter Okanagan Valley Championships as top-ranked team

Salmon Arm basketball team heads straight to semifinals after stellar season

Guards protest firing of fellow officers charged with assault at B.C. prison

Corrections officers demonstrated in Maple Ridge on Friday afternoon

Parole angers parents of Okanagan manslaughter victim

Tal Kalum LaRiviere was arrested in Alberta Feb. 18. He had previously been granted day parole

Most Read