Salmon Arm Silverbacks operations manager Brooks Christensen hopes to bring in more people from the community to watch the junior hockey team play. (Cameron Thomson/Salmon Arm Observer)

Salmon Arm fans not filling seats at Silverbacks games

Silverbacks manager Brooks Christensen questions low game attendance.

Experiencing a slump in game attendance, Salmon Arm’s local junior hockey team is asking for the community’s support.

Silverbacks operations manager Brooks Christensen is concerned over the lack of attendance to the team’s home games.

Although September is considered to be a slow month in terms of ticket sales, Christensen said the year as a whole ticket sales are averaging lower than years previous.

Read more: Salmon Arm Silverbacks maintain winning streak

Read more: Salmon Arm Silverbacks remain undefeated

Before management changed hands six years ago, Christensen said the team would regularly put 1,500 to 2,000 fans in seats.

While that crowd size is now between 700 to 1,000, Christensen said his goal of a consistent 1,200 is attainable.

Christensen said the team has been putting in more of an effort than ever before to appeal to the community, with players regularly partaking in local events, an increased presence on social media and the Silverbacks website, and with Christensen himself making radio appearances twice a week.

“We had a 6-and-0 record and our last Friday-night game was one of our lowest attended games yet, so we’re wondering why?” Christensen said.

“Never has a team, in probably over 10 years, been 6-and-0 to start the season and we’re not even getting 900 fans in the building.”

When asked if ticket prices or a demographic shift may be the culprit, Christensen said he doesn’t think so.

A family pack for two adults and two kids runs for $50, about the same price it would cost to take a family to a movie for the evening, said Christensen.

“We have had a lot of senior fans for years and I think last year we noticed we started having younger families start coming to the games more,” he said.

“You can look at it on a game-by-game basis and know that we are not getting those big groups of people coming in anymore that we used to.”

Read more: Silverbacks pass rookie on to West Kelowna Warriors

Read more: Trail Smoke Eaters put out by Salmon Arm Silverbacks in away games

Even without the numbers, Christensen said the team’s ownership is dedicated to having the Silverbacks play in Salmon Arm if the community support is evident.

The team has two showcase games in Penticton on Oct. 5 and 6 and the following Friday, Oct. 11, is Pink the Rink night, when fans and players are encouraged to wear pink for breast cancer awareness.


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Sylvia Lindgren to run for BC NDP in Shuswap riding

Lindgren says investments in housing, childcare and seniors care must continue

Netflix star Francesca Farago seen hanging in the Okanagan

Farago got her big break as a reality TV star in Netflix’s ‘Too Hot to Handle’ in 2020

Hiker finds body of dead man in Blind Bay park

Salmon Arm RCMP determine cause of death not suspicious

B.C.’s top doctor encourages Halloween costumes to include masks

Dr. Bonnie Henry will soon be releasing guidelines on how to safely trick-or-treat this Halloween

Okanagan man savours Stanley Cup win

Stacey Roest of Coldstream gets name on trophy as assistant GM for champion Tampa Bay Lightning

B.C. VOTES 2020: Greens join North Okanagan race

Keli Westgate throws her ‘compost lady’ hat in the ring

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Action demanded over death of First Nations youth in Abbotsford group home

Family and Indigenous organizations push for thorough investigation

B.C. nurses report rise in depression, anxiety, exhaustion due to pandemic

A new UBC study looks into how the COVID-19 response has impacted frontline nurses

Horgan frustrated as Transport Canada mandate for BC Ferry riders returns

Transport Canada reinstates rule that bans passengers from lower decks

Kelowna Rockets alumni Luke Schenn wins Stanley Cup

Schenn is the fifth Rocket alumni in history to hoist the trophy

Reincarnation, baby! Music-making B.C. couple celebrate ‘miracle’ pregnancy

‘I (said) to Adam, ‘I really think this is your brother reincarnated,’ Elise Estrada says

Most Read