Cost concerns leading more java lovers to home brew over coffee shops: survey

Coffee still a necessity for many: the average Canadian drinks 2.3 cups of coffee each day

Canadian coffee lovers’ requirements for the perfect cup of Joe are turning many to home-brew over local coffee shops, according to a new study.

To mark International Coffee Day Tuesday, hospitality financer Silver Chef released its annual report on coffee, giving an unfiltered look into purchasing habits across the country.

The report, based off responses to an Angus Reid poll, found that the average Canadian drinks 2.3 cups of coffee each day.

“Here in Canada, our love of coffee remains, but we’re looking for a higher quality coffee at a lower price,” Silver Chef president Robert Phelps said in a news release.

ALSO READ: Summerland coffee roasters continue quest for the perfect cup

“These factors are leading more Canadians to brew their own coffee, with 89 per cent of consumers brewing coffee at home, a habit that is new in the last twelve months for 18 per cent of Canadians.”

The report found that cost is most important to millennials. Phelps said this opens opportunities for roasters and coffee shops to offer high quality bean choices for customers to use at home – especially as drip coffee remains the crowd favourite for 69 per cent of people surveyed.

As more and more consumers look to becoming more ethically conscious with their food choices, the same can be said for their coffee beans, the report found.

Roughly 38 per cent of respondents said they use a to-go cup, while 27 per cent care about the origin of the coffee bean. A further 11 per cent said they use oat milks over dairy.

“Awareness of the climate crisis is growing, and Canadians are looking for how they can make changes to their daily habits to minimize their personal impact on climate change,” Phelps said.

“This is changing Canadians coffee habits too, as consumers increasingly question which type of cup or milk is best for the planet.”


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Body of 21-year-old man found in Okanagan Lake

BC Coroners Service is investigting the circumstances of the man’s death

Shuswap wineries medal at national championships

Celista Estate Winery, Ovino Winery represent region at All Canadian Wine Championships

Column: Hidden painting by former Shuswap artist reveals how history repeats

Artwork by Jerome Howard Smith paints critical picture of society during late 1920s

Morning Start: Tomato juice won’t fix getting skunked

Your morning start for Wednesday, Aug. 5, 2020

Passengers escape unharmed from destructive houseboat fire on Mara Lake

Cause of blaze under investigation, flames erupt about 2 a.m. Aug. 4

Airlines dispute Dr. Henry’s claim they ‘very rarely’ give accurate COVID contact tracing info

Air Canada, WestJet say they provide names and contact information

Regional District of Okanagan-Similkameen pays nearly $8 million in wages

Figures included in latest Statement of Financial Information

Democracy costs Regional District of Okanagan-Similkameen more than $500,000

Remuneration and expenses paid to chair, directors and alternate directors comes to $542,588

Workplace design: Are you grown up enough to work from home?

Columnist Jules Galloway is the founder/owner of Evolve Design| Build

Kelowna RCMP discover more imitation firearms used in crimes

RCMP say the fake guns can be hard to distinguish from the real ones

Dyer: Replacing dam and solar power

Research indicates Canada could replace 100% of power from dams with solar, using only 13% of the land

Airborne hot dog strikes Greater Victoria pedestrian

Police called to 4200-block of Quadra Street for hot dog incident

Kootnekoff: CEWS expanded and extended

Susan Kootnekoff is the founder of Inspire Law, her diverse legal career spans over 20 years

B.C. scientist, 63, protests in trees set to be removed for Trans Mountain pipeline

Tim Takaro is reaching new heights as he tries to stall the pipeline expansion project in New Westminster

Most Read