Cost concerns leading more java lovers to home brew over coffee shops: survey

Coffee still a necessity for many: the average Canadian drinks 2.3 cups of coffee each day

Canadian coffee lovers’ requirements for the perfect cup of Joe are turning many to home-brew over local coffee shops, according to a new study.

To mark International Coffee Day Tuesday, hospitality financer Silver Chef released its annual report on coffee, giving an unfiltered look into purchasing habits across the country.

The report, based off responses to an Angus Reid poll, found that the average Canadian drinks 2.3 cups of coffee each day.

“Here in Canada, our love of coffee remains, but we’re looking for a higher quality coffee at a lower price,” Silver Chef president Robert Phelps said in a news release.

ALSO READ: Summerland coffee roasters continue quest for the perfect cup

“These factors are leading more Canadians to brew their own coffee, with 89 per cent of consumers brewing coffee at home, a habit that is new in the last twelve months for 18 per cent of Canadians.”

The report found that cost is most important to millennials. Phelps said this opens opportunities for roasters and coffee shops to offer high quality bean choices for customers to use at home – especially as drip coffee remains the crowd favourite for 69 per cent of people surveyed.

As more and more consumers look to becoming more ethically conscious with their food choices, the same can be said for their coffee beans, the report found.

Roughly 38 per cent of respondents said they use a to-go cup, while 27 per cent care about the origin of the coffee bean. A further 11 per cent said they use oat milks over dairy.

“Awareness of the climate crisis is growing, and Canadians are looking for how they can make changes to their daily habits to minimize their personal impact on climate change,” Phelps said.

“This is changing Canadians coffee habits too, as consumers increasingly question which type of cup or milk is best for the planet.”


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Canoe Forest Products takes extra break over Christmas to cut costs

Prediction for future of plywood plant looks positive, says general manager

User fees in Sunnybrae, Sorrento and six more water systems going up

Increases attributed to added regulatory requirements for water treatment

Registration underway for Reino Keski-Salmi Loppet at Shuswap’s Larch Hills

Annual cross-country ski race has raised more than $400,000 for Heart and Stroke Foundation

Shuswap Dance Center shows celebrate the season

Junior and senior dancers rehearsing for weekend of performances

Donkey refuge wins big at Shuswap Women Who Wine event

More than $4,000 awarded to Turtle Valley Donkey Refuge for education project

B.C. woman charged in connection to stolen vehicle smash-up in Kamloops

Kersten Ina Peters was arrested in the Fraser Valley on Friday, Dec. 6

BREAKING: Emergency crews responding to plane crash on Gabriola Island

The Island is located about five kilometres east of Vancouver Island

VIDEO: Harbour Air makes history with first electric aircraft test flight

Successful flight marks first of its kind in the world

The Grinch who Stole a Hedge: Security camera captures Chilliwack tree theft

RCMP arrives as person calmly walks away with tree in downtown area

Salmonella outbreak in Canada linked to rodents and snakes

92 cases of salmonella across six provinces, including B.C.

Meng Wanzhou wins right to more documents involving arrest at Vancouver airport

Defence lawyers allege the Huawei executive was unlawfully detained, searched and interrogated

Shuswap history in pictures: SPCA bake sale at Cedarvale Mall

SPCA volunteer Frances Jackson helps Delta Franklin (wearing the cowboy hat) as… Continue reading

RCMP traffic services moves to Falkland to slow speeders

Falkland detachment to serve as new HQ for RCMP’s North Okanagan Traffic Services

Most Read