Valley First feeds a big Okanagan need

Feed the Valley succeeding in fighting hunger

A signature Credit Union cause, Feed the Valley, is filling food bank shelves at a rapid rate.

The cause, along with the Full Cupboard, has surpassed the $3 million mark — a significant milestone in the fight against hunger.

Specifically in the Vernon, Lumby and Armstrong communities, Feed the Valley (the signature cause for Valley First) has donated nearly $215,000 in support of local food banks.

READ MORE: Valley First feeds the valley

“This is simply an incredible achievement,” said Launi Skinner, CEO of First West Credit Union.

“To say we’re thrilled would be an understatement. It’s been so heartwarming to see how our teams, members and community partners have come together and embraced our signature cause over the years.

“To put it into perspective, $3 million is equivalent to providing nearly nine-million meals to hungry children and families throughout British Columbia — an amazing feat.

“Together, we’re making a significant impact in our communities and I’m so inspired by the compassion and generosity of everyone who have supported our community programs.”

In addition to the $3 million raised, close to 182,000 pounds of food have been collected as part of Feed the Valley and the Full Cupboard.

“Food security is a cause that’s near and dear to our hearts,” said Susan Byrom, executive director, First West Community Investment and First West Foundation.

“At its most basic, our signature cause raises much needed food, funds and awareness for our local food banks, and in doing so, we’re able to deepen our partnership with food-focused non-profit organizations.

”Today, we directly support 33 per cent of British Columbia’s food banks — 11 in each of our communities – and indirectly partner with all 100 B.C. food banks through our partnership with Food Banks BC.

“This is a huge milestone for our signature cause programs, and I’m very proud be a part of an organization that’s so committed to making a real difference and improving the lives our local citizens and communities.”

Laura Lansink, executive director of Food Banks BC, also notes the impact the Full Cupboard and Feed the Valley have had in supporting hunger initiatives and organizations throughout B.C.

“First West Credit Union and its regional divisions have been long-time and passionate supporters of our local food banks throughout the province,” Lansink said.

“It’s through partners like them that we’re able to ensure no one in our communities goes hungry. Thank you to everyone who’ve supported these programs — your generosity is inspiring.”

Launched in March 2010, Feed the Valley is a community investment program created by Valley First, a division of First West Credit Union.

The program aims to raise food, funds and awareness for food banks throughout B.C.’s Okanagan, Similkameen and Thompson regions.

After Feed the Valley gained immense traction in just three years, First West replicated the program and launched the Full Cupboard at Envision Financial in March 2013, and at Island Savings in August 2016.

Community members can support the programs by donating non-perishable food items or making cash donations at their nearest Valley First branches. All donations of more than $20 are tax deductible.

READ MORE: Armstrong residents rally for food bank


@VernonNews
newsroom@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Salmon River upgraded to flood watch, residents warned to protect property

Forecast of high temperatures, rain could lead to rapid rise in waters

Salmon Arm Airport closed to upgrade condition of taxiway

Taxiway Charlie to improve the efficiency, safety and capacity of airport

Shuswap SPCA expands animal food bank service to pet guardians in need

Pet food also available through Second Harvest Food Bank

COVID-19 closes Okanagan College summer camps

Popular Camp OC put on shelf from Salmon Arm to Penticton, and Revelstoke, until 2021

COVID-19: Salmon Arm council to terminate contract for Visitor Information Centre

Chamber to close centre doors at end of August after 25 years, city to welcome digital proposals

B.C. records no new COVID-19 deaths for the first time in weeks

Good news comes despite 11 new test-positive cases in B.C. in the past 24 hours

Peachland recovery task force proposes larger patios

Several initiatives proposed by the Peachland COVID-19 recovery task force will go to council tonight

Fatal motorcycle crash on Highway 97 near Summerland

The incident involving a motorcycle happened just before 4 p.m.

Tagging Suicide Hill in Vernon in lieu of grad party?

City councillor pitches idea to revive old tradition amid COVID-19 pandemic

BC Corrections to expand list of eligible offenders for early release during pandemic

Non-violent offenders are being considered for early release through risk assessment process

Fraser Valley driver featured on ‘Highway Thru Hell’ TV show dies

Monkhouse died Sunday night of a heartattack, Jamie Davis towing confirmed

B.C. visitor centres get help with COVID-19 prevention measures

Destination B.C. gearing up for local, in-province tourism

Most Read