Since people can’t attend this year’s Salmon Arm Roots & Blues, organizers are looking at ways to bring the music festival to the people.
On Monday, April 20, Salmon Arm Roots & Blues announced the cancellation of the 2020 event, scheduled to take place Aug. 13-16 at the fall fairgrounds.
Influencing that decision were health and safety concerns and provincial directives related to restricting the spread of the COVID-19 virus.
Roots & Blues executive director David Gonella expressed his appreciation for the enthusiasm and loyalty of festival-goers, stating the organization wants to do everything it can to keep their trust during this difficult time.
“We look forward to returning to our traditional format in 2021, and we hope to see you all there,” stated Gonella in a news release.
Roots & Blues organizers are now looking at using technology to come up with a different format for this year’s event, so the “joy, talent and authenticity” of the festival can be shared with a broader audience. More on this will be made public in the coming weeks.
Arrangements are also being made for refunds for 2020 event ticket holders. Alternatively, ticket holders may donate the cost of their ticket purchase to support the festival, or they can request a partial refund and donate the remainder.
“Every individual we have an email for will receive a message directly from the Roots & Blues festival that will direct them to the refund and donation process options,” states an April 20 news release. “Any patrons who did not provide us with an email will be contacted directly. For more information or if you have questions, contact our office at firstname.lastname@example.org.”
On April 17, Gonella and the festival announced they’d joined the newly formed British Columbia Music Festival Collective – a partnership of more than 50 independent music festivals in B.C., formed in response to the COVID-19 crisis. Together, festival directors and producers are sharing information and working to ensure festivals continue to thrive in B.C. after the pandemic is no longer a threat to people’s well-being and safety.
Updates and further information will be shared through Roots & Blues festival’s website and Facebook page, and through the Salmon Arm Observer.