Rochelle Dale was born and raised in Salmon Arm. 28 years into her real estate career she’s still passionate about what she does and what her hometown has to offer.

Come for a visit, stay for a lifetime!

Find out why this real estate agent says she’s a ‘lifer’ in Salmon Arm

Rochelle Dale left Salmon Arm once… it didn’t last long.

That’s why her current real estate tag line is “Let me guide you home.”

Rochelle was born and raised in Salmon Arm and explored other parts of western Canada while going to school and working in the oil industry for Esso Resources. Although other communities she visited were beautiful and friendly, they were nothing compared to her hometown.

“I can’t explain it. I just wanted to come home. There’s no place like it,” she says. “I’m a lifer!”

28 years into her real estate career Rochelle is still passionate about what she does and what her hometown has to offer.

“COVID-19 and its self-isolation and social distancing has forced me to find different ways of enjoying my down time. It’s given me a newfound love of hiking, and I’ve been exploring all the hidden gems our area has to offer,” she says. “I’ve discovered places I never knew existed. We really do live in a gorgeous four-season playground.”

People first

From her home life to running her business, it’s people that matter most to Rochelle.

“I feel fortunate to have a successful career and don’t measure that success in how many homes I sell, but in knowing that I have assisted my clients in guiding them through a real estate transaction with their best interests always in mind. I want to go the extra mile, and keep in touch over the long term,” she says. Many of her current friendships started with a real estate transaction.

Rochelle believes it is the people that make a community and volunteering is especially dear to her heart. Over the years she has been a key part of many organizations that her children were involved in, and she continues to support non-profits — volunteering and donating through sponsorships are just some of the ways she gives back. Currently Rochelle is on the board of the Shuswap Hospital Foundation, and is a proud member of Women Who Wine, a group of women who connect from various business acumens in our community and collectively give back by holding community giving events.

Buying or selling in Salmon Arm?

Want more information about the town Rochelle Dale calls the best place on earth? Wondering about upgrading, downsizing, or finding a vacation home? Call Rochelle at 250-804-9327, or email Browse listings at, or follow her on Facebook and Instagram.

home salesrealtor


Real estate agent Rochelle Dale has been exploring Salmon Arm’s hidden gems during this period of self-isolation. “We really do live in a gorgeous four-season playground,” she says.

Just Posted

Salmon Arm projects keep rolling thanks to taxpayers’ early payments

‘Speed hump’ to go on Okanagan Avenue adjacent to Fletcher Park

Sicamous arena upgrade project grows, funding approval needed

An additional $100,000 needed to complete expanded project

Sicamous asks people to use face masks, not police others

Face masks recommended for any indoor public place where physical distancing isn’t possible

Roots and Blues online festival live tonight on Black Press Media

Tune in to Black Press Media to watch the festival live Aug. 14, 15 and 16

‘Don’t kill my mom’: Ryan Reynolds calls on young British Columbians to be COVID-smart

‘Deadpool’ celebrity responds to premier’s call for social influence support

Captain Horvat’s OT marker lifts Canucks to 4-3 win over Blues

Vancouver takes 2-0 lead in best-of-7 NHL playoff series with St. Louis

Vernon pedestrian struck dies from injuries

Emergency responders are on scene on Main Street near the CIBC, traffic affected

UPDATE: Fire in Lake Country a “smoke chase”

A water bomber reportedly took off from Penticton and is on the way to Lake Country

Kelowna man convicted of not paying taxes after turbulent trial

Man claims he doesn’t meet the definition of a ‘person’ under the federal Income Tax Act

Accused in Kelowna’s 2018 Canada Day killing granted bail more than 1.5 years later

Esa Carriere was stabbed to death during the Canada Day fireworks in downtown Kelowna in 2018

Widow of slain Red Deer doctor thanks community for support ahead of vigil

Fellow doctors, members of the public will gather for a physically-distanced vigil in central Alberta

Protesters showcase massive old yellow cedar as Port Renfrew area forest blockade continues

9.5-foot-wide yellow cedar measured by Ancient Forest Alliance campaigners in Fairy Creek watershed

Most Read