An illuminated truck has been seen driving around downtown Victoria. (File contributed/ Reddit, ScotchityScotch)

An illuminated truck has been seen driving around downtown Victoria. (File contributed/ Reddit, ScotchityScotch)

Driver gets $109 ticket after truck with TV-sized advertisements seen in Victoria

The MVA has restrictions on illuminated signs to minimize distracted driving

Locals may have noticed a garish vehicle driving in downtown Victoria last week: a delivery truck plastered on three sides by screens emitting an advertisement.

The advertisement was for a rheumatoid arthritis drug called Simponi Golimumab, likely in town to accompany a conference held by the Canadian Rheumatology Association (CRA) from Feb. 26-29.

A photo of the truck was posted online, causing many people to question the safety of it as a distraction to other drivers.

ALSO READ: What exactly counts as distracted driving in B.C.?

Black Press Media reached out to the CRA about the ads, which were apparently not condoned by organizers.

“I can confirm that the CRA Annual Scientific Meeting sanctioned events are only taking place on site at the Fairmont Empress and Victoria Conference Centre,” said Kevin Baljnauth, marketing and communications manager with the CRA in an emailed statement. “Any digital mobile advertising is not sanctioned by the CRA or part of our meeting’s scientific agenda.”

Besides being bright and tacky, the ad truck is completely illegal under B.C.’s Motor Vehicle Act.

ALSO READ: Loose pets in the car can cost $109 fine, says Saanich cop, plus ICBC point

“Section 4.27 of the B.C. Motor Vehicle Act Regulations sets out the conditions for the use of an illuminated sign on a vehicle. These conditions are in place to ensure that illuminated signs do not cause drivers of other vehicles to be distracted by the bright light emitted from these signs,” said the Ministry of Transportation in a statement to Black Press Media.

“In this particular case, the vehicle is operating with three illuminated signs (one on each side, one on rear). This operation is contrary to the regulations which allow for only one illuminated sign on a vehicle. For reference, the regulations allow for one sign that must be mounted on the roof of the vehicle, must be illuminated only to the sides of the vehicle and not to the front or rear, and the illuminated sign must not be more than 3,000 cm squared on each side.”

Members of the ministry’s Commercial Vehicle Safety and Enforcement (CVSE) branch tracked down the vehicle to enforce the laws, fining the driver $109.

nicole.crescenzi@vicnews.com

Like us on Facebook, send a Tweet to @NicoleCrescenzi
and follow us on Instagram

distracted driving

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

More than 700 people have signed a petition requesting tighter regulations on cigarette boats on Shuswap Lake. (Pixabay photo)
Noisy boats stir up Sicamous council

Councillors discuss regulation, supporting new Shuswap and Mara Lakes Decibel Coalition

(Pixabay photo)
Morning Start: Vanilla flavouring contains goo from beaver butts

Your morning start for Friday, May 7, 2021

The Canadian Mental Health Association Shuswap Revelstoke’s homeless outreach coordinator Carly Shipmaker and practicum student Sarena Bryden take a turn on Thursday, May 6 on the stationary bike. They were cycling under the blue sun canopy outside the CMHA thrift shop to promote Mental Health Week and to prepare for this year’s Ride Don’t Hide event in June. (Martha Wickett-Salmon Arm Observer)
Getting the wheels turning for Salmon Arm’s Ride Don’t Hide event

Canadian Mental Health Association awareness and fundraising campaign to run throughout June

Pharmacist Barbara Violo arranges all the empty vials of the Oxford-AstraZeneca COVID-19 vaccines that she has provided to customers at the Junction Chemist which is an independent pharmacy during the COVID-19 pandemic in Toronto, on Monday, April 19, 2021. THE CANADIAN PRESS/Nathan Denette
B.C.’s 1st vaccine-induced blood clot case detected in Interior Health

Interior Health also recorded 52 new cases of COVID-19

Interior Health provided updated data breaking down the vaccine administration totals in communities throughout the region on Monday, May 3, 2021. (File photo)
Nearly 40% of Shuswap adults vaccinated

More than 12,000 people in the Salmon Arm health area received their first COVID-19 vaccine

Protesters attempt to stop clear-cutting of old-growth trees in Fairy Creek near Port Renfrew. (Will O’Connell photo)
VIDEO: Workers, activists clash at site of Vancouver Island logging operation

Forest license holders asking for independent investigation into incident

A worker rides a bike at a B.C. Hydro substation in Vancouver, on Friday, April 16, 2021. THE CANADIAN PRESS/Darryl Dyck
BC Hydro report raises safety concerns as pandemic prompts jump in yard work

Incidents involving weekend tree trimmers, gardeners and landscapers have risen 30% since the pandemic hit

15,000 sleep sacks worth $500,000 will be distributed to mothers and young families in need across Canada. (Contributed)
Kelowna non-profit to distribute $500K-worth of ‘sleep sacks’ across Canada

The sleep sacks were donated to Mamas for Mamas to distribute to mothers in need

Armstrong Elementary School teacher Heather Ramsey, left, presents a card including original printing work she completed in Grade 1 as a student of Helen Sidney’s, right. (SD83)
Retired Armstrong teacher continues tradition of supporting students with $100K donation

Helen Sidney, who taught at AES for 41 years, made an incredible donation ahead of the school’s centennial

The Primary Urgent Care Centre on Martin Street officially opened on March 31, 2021. (Brennan Phillips)
Okanagan-Similkameen Regional Hospital District reverses funding decision on care centre

Approval now granted to fund $1 million for Urgent and Primary Care Centre in Penticton

Motorists breaking travel rules can be fined $230 for failing to follow instructions or $575 if the reason for travel violates the essential travel health order, at this Highway 3 check area near Manning Park. Photo RCMP
RCMP begin checking drivers on BC highways

Four check points are set up Thursday May 6 around the province

Starting Tuesday, May 11, B.C. adults born in 1981 and earlier will be able to register for a vaccine dose. (Haley Ritchie/Black Press Media)
BC adults 40+ eligible to book COVID-19 vaccinations next week

Starting Tuesday, people born in 1981 and earlier will be able to schedule their inoculation against the virus

Kelowna City Hall. (Michael Rodriguez - Capital News)
New temporary outdoor shelter in Kelowna opens

The new area on Richter Street and Weddell Place replaces the Baillie Avenue site

Parks Canada and Tla-o-qui-aht Tribal Parks dig the washed up Princess M out from sand along the south shore of the Pacific Rim National Park Reserve. (Nora O’Malley photo)
Rescue attempt costs man his boat off Pacific Rim National Park Reserve

Coast Guard response questioned after volunteer responder’s speedboat capsizes in heavy swells

Most Read