The Prestige Harbourfront Resort would like to put up a sign at the former site of the 7-Eleven store downtown to direct visitors to the hotel and waterfront. (City of Salmon Arm image)

Prestige hotel asks to put up ‘billboard type’ sign on former Salmon Arm 7-Eleven lot

City staff favour request, sign would be similar to Critter’s signage nearby

The Prestige Harbourfront Resort would like to put up a sign in the Imperial Oil lot formerly home to the 7-Eleven store.

The city’s development services and planning committee was asked to consider a sign variance on July 20 because the information sign would be nine square metres instead of the one square metre permitted by city bylaw. That would be 4.5 metres per side.

The applicant would like to install the sign on the existing and vacant sign frame at 371 Trans-Canada Hwy., previously where the 7-Eleven convenience store sign stood.

Although city staff say the sign could technically be considered a billboard because it’s ‘off-premise’ advertising, staff are considering it an ‘information’ sign that could be approved with a council resolution and a sign area variance.

“To support staff’s interpretation, other off-premise advertising/information signage is located on the Critter’s freestanding sign one block to the west along the Trans-Canada Highway frontage… Other similar signage approved by council in recent years with billboard and off-premise advertising characteristics include the Greg Kyllo sign on Highway 97 B and off-premise advertising signage for Uptown Askew’s,” reads the staff report.

Read more: Salmon Arm traffic light moves delayed, overhead signs on Highway 1 planned

Read more: Increase in electronic signs in Salmon Arm highlights grey area in rules

Coun. Kevin Flynn said the Salmon Arm Economic Development Society and Downtown Salmon Arm have been looking for ways to direct visitors to the waterfront and might be interested in taking part in the opportunity.

While the sign would have some lighting, it would not be digital.

Councillors remarked they are not in favour of digital signage like the type Barley Station Brew Pub and Chances display.

A hearing will be held on Monday, July 27 at 7 p.m. in council chambers where council will receive public input and consider the sign variance application.


marthawickett@saobserver.net
Like us on Facebook and follow us on Twitter

Salmon Arm council

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Solution wanted for poor cellular service in Salmon Arm Industrial Park

Economic development society says spotty service negatively impacting sales potential

Debris from flooding prompts concern around Salmon Arm’s foreshore trail

Resident says long-term plan needed for popular public pathway

Morning Start: High heels were first designed for men

Your morning start for Monday, Aug. 10, 2020

QUIZ: Do you know the truth?

In what has been described as a post-truth era, how much do you know about truth and lies?

Shuswap First Nations landmark project gets $10,000 boost

The funds received from the Heritage Legacy Fund will assist research and design of the project.

Canada to match donations to Lebanon relief

Canada is directing all of its aid for this crisis directly to humanitarian organizations, not the Lebanese government

COVID-19 could mean curtains for film and TV extras

Background performers worry they’re being replaced by mannequins on film and TV sets

Laid-off B.C. hotel workers begin hunger strike demanding job protection

Laid-off workers not sure what they’ll do when government support programs end

‘Huckleberry’ the bear killed after B.C. residents admit to leaving garbage out for videos

North Shore Black Bear Society said it was local residents who created a ‘death sentence’ for bear

Researchers find cannabis use in pregnancy linked to greater risk of autism

Researchers caution findings only show association — not cause and effect

Small Manitoba town mourning after well-liked teens killed by tornado

Melita residents feeling profound grief after the deaths of Shayna Barnesky and Carter Tilbury

Antonio Banderas says he’s tested positive for coronavirus

Acclaimed actor celebrating his 60th birthday in quarantine

West Kelowna country artist puts COVID-19 grant towards new music

The video for Klick’s latest single “Wonder of the World” is set to debut on Aug. 17

Class resumption raises challenges for Central Okanagan schools

Education ministry directive to resume K-12 classes Sept. 8 creating many questions

Most Read