Mayor Alan Harrison stands before the Salmon Arm brand leadership team, sharing with the seated audience his thoughts on how the city’s new brand – Salmon Arm, Small City, Big Ideas – will help convey the story of the community and further enable it to diversify and grow, during the community brand launch celebration held at the Salmar Classic Friday evening, Nov. 30. (Lachlan Labere/Salmon Arm Observer)

Mayor Alan Harrison stands before the Salmon Arm brand leadership team, sharing with the seated audience his thoughts on how the city’s new brand – Salmon Arm, Small City, Big Ideas – will help convey the story of the community and further enable it to diversify and grow, during the community brand launch celebration held at the Salmar Classic Friday evening, Nov. 30. (Lachlan Labere/Salmon Arm Observer)

Salmon Arm’s story

Small City, Big Ideas: Community leaders gather to help launch and celebrate city’s new brand

Community leaders shared the stage, but the spotlight was on Salmon Arm.

A special gathering took place Friday evening at the Salmar Classic as representatives of the city, community groups, local businesses and others celebrated the formal launch of the new community brand: Salmon Arm – Small City, Big Ideas.

The community brand leadership team took the stage to share their thoughts about the new brand and how it will help convey the city’s story – what Salmon Arm is about, what makes it unique and what it has to offer, all of which will be captured in a marketing plan intended to inspire further growth and prosperity.

The focus of the marketing plan – who we want to tell our story to – includes families with children, young people who used to live in the community and millenials who value quality of life.

The Small City, Big Ideas brand comes with the following business statement: “Salmon Arm is a small town with big ideas whose combination of beauty and forward thinking attracts young explorers, entrepreneurs and families of all ages. They’re seeking a welcoming place that’s open to innovative ways to build a life where they can do more, live more and make more of a difference. A spectacular setting ideally situated on a key transportation crossroads, Salmon Arm offers a close-knit community, varied activity, real prosperity and true opportunity.”