Caroline Grover, Carmen Massey and Julie John are the Tsuts’weye project team. (Kari Wilkinson photo)

New project to support women entrepreneurs launched in Shuswap

Tsuts’weye is a three-year, federally funded initiative facilitated by Community Futures Shuswap

Support for female entrepreneurs in the Shuswap is on the way.

Tsuts’weye, a new three-year project, will support women-owned or women-led enterprises in the start-up, expansion or ongoing operations in the Shuswap.

It’s a federally funded initiative through Western Economic Diversification Canada to be facilitated locally through Community Futures Shuswap.

“Tsuts’weye means butterfly in Secwepemc and is symbolic of the ‘butterfly effect,’ explains Julie John, diversity coordinator for the project, in a news release. “When one woman is empowered in a community, the effects can often be powerful and far-reaching.”

Carmen Massey, project manager, says the purpose of Tsuts’weye is to support women entrepreneurs in building skills, knowledge and networks to improve their businesses’ success.

“There are four main ways the project will support women: through a mentor and consultant program; providing network opportunities; creating and facilitating training and skill development opportunities; and marketing the strength of women entrepreneurs in our community.”

Read more: New resource in the Shuswap for women entrepreneurs

Read more: Shuswap symposium unites science, First Nations perspective on salmon

Caroline Grover, ‘entrepreneur in residence’ for the project and a former economic development officer for Salmon Arm, says women represent 17 per cent of business ownership in B.C.

“This program will be designed to support their success and to involve even more women in business. The project follows a participatory approach, including an advisory round table and a series of women entrepreneur round table sessions,” she says, adding she is proud to be the entrepreneur in residence. “Experienced businesswomen in the Shuswap are acting as program advisors and mentors to help other women to reach their goals.”

The Tsuts’weye project will host an open house for the community at the Community Futures Shuswap office on Tuesday, Nov. 5 from 3 to 6 p.m. It will be an informal, come-and-go event with Tsuts’weye team members on hand to answer questions and discuss the project.

A series of facilitated round-table discussions will be held Nov. 18 to 20 in three Shuswap communities, with the goal to reveal day-to-day, on-the-ground challenges and opportunities for female entrepreneurs in a local context. These sessions will begin with inspirational keynote presentations by successful female entrepreneurs, and will include facilitated activities to gather feedback and share information from the perspective of the people living, working and operating in the community. Early registration is recommended. Details about the speakers and registration can be found online at


Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Rezoning proposed for Salmon Arm farmland to allow for future development

Portion of parcel in agricultural land reserve will be sold to large-scale farming operation

Salmon Arm truck stop task force on hold

Mayor waiting on highway construction and related negotiations

Collision at Salmon Arm intersection

Emergency crews responding

Shuswap firefighter ascends Vancouver high rise for fundraiser

Michael Esau climbed more than 700 steps in full gear for B.C. Lung Association

Campaign promotes Syilx/Okanagan language and culture

To support initiative, Nsylixcen t-shirts and water bottles are being distributed across Okanagan

VIDEO: Wet’suwet’en supporters vow to keep protesting at B.C. legislature

Supporters say they will continue ongoing action to hold government accountable

VIDEO: Province promotes ‘lifting each other up’ on 13th annual Pink Shirt Day

Students, MLAs, community members gathered at B.C. Parliament Buildings Wednesday

Prepare for new coronavirus like an emergency, health minister advises

About 81,000 people around the world have now become ill with COVID-19

B.C. residents in Wet’suwet’en territory have right to police presence: Public Safety Minister

Nevertheless, Bill Blair said officials remain ‘very anxious’ for the barricades to come down

Winnipeg police investigating graffiti on RCMP and other buildings

Manitoba Justice Minister Cliff Cullen denounced the vandalism

Use of new trailer donated to Salmon Arm horse rescue society

Freedom’s Gate Equine Rescue Society grateful for support of Kamloops business

B.C. seniors’ watchdog calls for better oversight after recent problems at Retirement Concepts care homes

‘There is no financial incentive right now to be a good operator’ - Isobel Mackenzie

Volunteers share amazing memories of Vancouver Olympic games

A decade ago this month, Vancouver hosted the 2010 Winter Olympics. Approximately… Continue reading

Trucking company fined $175K for Kootenay creek fuel spill

Decision handed down last Friday in Nelson court

Most Read